Akshay Kumar On His Promotional Strategy For 바카라�Mission Raniganj바카라�: I Promoted 바카라�Selfiee바카라� A Lot, It Didn바카라�t Work

Akshay Kumar recently featured in 바카라�Mission Raniganj바카라�, and during a media interaction, the actor mentioned how he decided to not extensively promote his latest release. Explaining how he heavily promoted his previous film 바카라�Selfiee바카라� and it got him no results, the actor said that he undertook a different strategy for this content-driven film, and relied on more word-of-mouth to promote the film. 

He shared, 바카라�I promoted Selfiee a lot, but it didn바카라�t work. Promotion is the wrong aspect. I didn바카라�t go anywhere to promote OMG 2. It got word-of-mouth promotion. If I promote the film, people will take it for granted, thinking it바카라�s my job to promote my film. But if somebody else appreciates it and tells them to watch it, they will go and watch the film.바카라�

To further explain, he even drew parallel to a parent-child relationship, and mentioned, 바카라�If you come and tell me that your son is good at studies, I will think that it바카라�s the father바카라�s love speaking but if your neighbour comes and tells me that his son is a good student, I will believe him.바카라�

He further added, 바카라�It is the trend. I am doing my job, It is not going to happen if I go to a certain city and talk about my film. Those things don바카라�t work. Content speaks, especially in these kinds of films which are content driven. The films that have a lot of songs, fights 바카라� they are different kinds of films. Those work in a different way. This is what I have learnt and I am working accordingly.바카라�

For those caught unaware, 바카라�Mission Raniganj바카라� minted Rs 2.8 crore on its opening day and  witnessed a 60 percent growth on Saturday, thereby reaching a total collection of Rs 4.50 crore. However, Sunday바카라�s collections were estimated at only Rs 4.80 crore, despite coinciding with an ICC World Cup match between India and Australia.

바카라�Mission Raniganj바카라�, which starred Parineeti Chopra as Akshay바카라�s wife, is based on a real incident in a West Bengal coal mine where 64 workers were trapped and eventually rescued by engineer Jaswant Singh Gill, who is played by Akshay in the film. 

Directed by Tinu Suresh Desai and produced by Pooja Entertainment, the film released on October 6, 2023.