Raj Jaiswal's Neyon: Revolutionizing E-Commerce with AI-Driven Personalization.
When customers can바카라t find what they need while shopping online, it makes for an unnecessarily difficult user experience. Thankfully, emerging tech like artificial intelligence can help e-commerce sites better understand what customers are looking for and match them with the right products quickly and accurately.
Raj Jaiswal, founder of the fashion e-commerce platform Neyon, has firsthand experience using AI tools to make apparel shopping more intuitive and personalized. But this is just the start of what he has planned. Learn more about how he envisions his platform driving innovation across the entire e-commerce ecosystem.
When shoppers visit an e-commerce platform, they expect to type in a keyword and quickly find relevant products. Unfortunately, research shows that aren바카라t meeting those expectations. That바카라s because traditional e-commerce platforms have several innate weaknesses.
For example, many keyword-based search engines lack semantic understanding (that is, they cannot understand the meaning behind language) and have trouble finding relevant results if the search terms don바카라t perfectly match what바카라s in their system. When there바카라s no exact match, some systems return no results at all, frustrating users and potential customers.
What바카라s more, different people often describe the same products using different words. Some users make spelling mistakes or use language that바카라s too broad. The result is the same: unoptimized search terms that can바카라t be processed by a rudimentary search engine.
Many e-commerce storefronts also fail to make use of user data to offer personalized search options. For example, each shopper has their own search habits, purchase history, and browsing patterns that could help tailor search results. But without the ability to understand and leverage this data, online shops fall short of providing the customized experiences that shoppers really want.
Finally, as product catalogs grow, traditional search engines can struggle to manage large volumes of data 바카라 they end up taking longer to process queries, driving users away.
As a software engineer, fundraiser, and supply chain guru, Raj Jaiswal brings a unique perspective to the challenges facing e-commerce. Growing up in Gujarat, India, Raj was inspired by his parents (both self-made entrepreneurs), and watching them build their ventures from the ground up sparked his own drive for innovation and problem-solving.
After moving to the U.S. to pursue a Master바카라s in Innovation Management and Entrepreneurship at Brown University, his career became a whirlwind of diverse experiences. He co-founded and worked as the CTO for , a delivery platform for college campuses, and joined Brown University바카라s Summer B-Lab incubator, raising $100,000 in pre-seed funding.
Then, he became a Senior Software Engineer at , a healthcare services company that offers tech-based support solutions for public and private healthcare providers. After that, he led a team building crucial supply chain services for the delivery app GoPuff.
In each of these positions, Raj had the opportunity to work with cutting-edge technologies like AI and machine learning, applying them to real-world business challenges. So when he came face to face with the obstacles that burden traditional e-commerce storefronts, he had an idea.
바카라I had an 바카라aha바카라 moment while shopping online for a specific style of coat,바카라 he explains. 바카라After 30 minutes of fruitless searching, I thought, 바카라There has to be a better way.바카라바카라 This frustration led Raj to start developing Neyon, which will use AI to bridge the gap between what shoppers want and what they can actually find online.
The key was making AI actually understand what users needed 바카라 a key area that traditional e-commerce platforms have always fallen short in. 바카라The best AI shouldn바카라t just answer our questions,바카라 Raj says. 바카라It should understand our intentions." To this end, he바카라s developing a natural language processing tool for Neyon that understands users바카라 complex search queries, helping them find the brands and clothing they바카라re looking for.
Neyon will also use advanced visual algorithms to analyze users바카라 tastes and help them find visually similar products. By matching visual features across different product categories, Neyon can make shopping easier and more intuitive.
Finally, Raj aims to incorporate machine learning models to offer personalized search results and recommendations. By analyzing browsing and purchase history, Neyon will be able to suggest products that match each shopper바카라s unique preferences, helping them more easily find items that align with their needs.
Beyond Neyon, Raj envisions his work being used to improve experiences across the entire e-commerce ecosystem.
In the home goods space, for example, natural language processing can help a search engine understand detailed queries like 바카라mid-century modern living room set바카라 or 바카라coastal blue dining chairs." Meanwhile, computer vision can analyze images to identify products that match specific design elements, like the style of a particular sofa or the color scheme of a rug. With the right technology in place, users could seamlessly design their entire homes and wardrobe in seconds.
바카라I believe we바카라re just scratching the surface of what AI can do,바카라 Raj says. 바카라My vision for Neyon isn바카라t just about making shopping easier; it바카라s about creating a more intuitive digital world.바카라
For Raj Jaiswal, artificial intelligence is the key to meeting customers where they are and helping them discover products and services that can improve their lives. His experience with tools like natural language processing, machine learning, and computer vision is driving Neyon바카라s success in the fashion space, but he has no plans to stop there.
To see more of Raj Jaiswal바카라s insights on how AI can reimagine e-commerce, check out his and .