The apparel makers used the phrase 바카라Jashn-e-Riwaaz바카라 to describe their new collection on the microblogging platform, Twitter. The post had the image of men and women all wearing red-coloured ethnic clothes.
Famous ethnic wear brand FabIndia pulled down its collection titled 바카라Jashn-e-Riwaaz바카라 on Monday after #boycottFabIndia started to trend on Twitter. FabIndia had tweeted about their collection collection 바카라Jashn-e-Riwaaz바카라 on October 9, with the post, 바카라As we welcome the festival of love and light, Jashn-e-Riwaaz, by FabIndia is a collection that beautifully pays homage to Indian culture바카라바카라. The post had the image of men and women all wearing the ethnic clothes in the colour red.
FabIndia removed the tweet and pulled down the advertisement, following an uproar by Twitter users accusing FabIndia of dampening the Hindu festival of Diwali. Among those who raised strong objections to FabIndia바카라s advertisement was BJP Yuva Morcha President Tejasvi Surya, who tweeted, 바카라Deepavali is not Jash-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out. And brands like @FabindiaNews must face economic costs for such deliberate misadventures.바카라
Many Twitter users said that a simple Diwali wish would have been good enough to promote the brand. Some felt that it was absolutely unnecessary to deconstruct a Hindu festival just to promote secularism and Muslim ideologies.
Uttarakhand MLA Rajkumar, from the BJP, also issued a tweet along similar lines, 바카라Deepavali is not Jash-e-Riwaaz바카라Period!!! Seems like Fab India has done this deliberately to hurt Hindu Sentiment. #BoycottFabIndia바카라, wrote Rajkumar, who attached a screenshot of the original FabIndia post.
Shortly after the uproar, a video, where people were seen using FabIndia kurta as a cleaning cloth, also went viral.
FabIndia is not the only brand which had to pull down its advertisement after a Twitter uproar. There have been other brands in the past such as Tanishq, which was trolled for promoting inter-faith marriages through its advertisement. Manyavar, another clothing brand faced #boycottmanyavar, when a new advertisement starring Alia Bhatt addressed the tradition of 바카라Kanyadaan바카라 in Hindu weddings.
A company spokesperson was quoted by the Times of India as saying, 바카라Our Diwali collection, called 바카라Jhilmil si Diwali바카라 is yet to be launched. We at Fabindia have always stood for celebration of India with its myriad traditions in all hues. In fact, 바카라Fabindia 바카라 Celebrate India바카라 is our tagline and also a wordmark. Our current capsule of products under the name Jashn-e-Riwaaz is a celebration of Indian traditions. The phrase means that, literally,바카라