Crown At The Colony바카라�s Mercy

A cricket fan may not have got fish and chips at the Edgbaston cri­cket ground in Birmingham, but make no mistake, there certai­nly was vada pav. If an Yankee were made to watch the Cha­MP­ions Trophy on television, he could be easily conv­inced that it was hap­pening at the Wankhede or the Eden Gardens. The on-field signifiers are all eerily Ind­ian바카라�almost all the in-­stadia advertisement is by Indian firms or MNCs바카라� Ind­ian arms like Pepsi, Oppo and MRF. And there were more tricolours flying in all the venues than any other flag.

The Indian presence starts right from the very top바카라�the ICC chairman, Shash­ank Manohar바카라�and it percolates down to where excited young kids look for autog­raphs and selfies outside the Hyatt Reg­ency hotel in Birmingham, where the Ind­ian team is staying. In between these farthest latitudes, cricket-mad Indians seem to be omnipresent; they are the flavour of the Champions Trophy. Even for the fanatically idolised Team India, this kind of support, in  England no less, must still fuel the players, who have reached the semi-finals with just one hiccup against Sri Lanka. 바카라�Fans are amazing over here. The support we get is like back home. Big thanks to them from our side,바카라� says the in-form Shikhar Dha­wan. Jasprit Bumrah, he of the demoralising, toe-cru­shing yorkers, is playing his first big international tournament and is as amazed. 바카라�There are a lot of Indians coming and supporting us, so it is like in India. We are really happy we have got so much support today,바카라� he said after the win over South Africa that took India into the semis.

Like the colourfully patriotic Brazilian fans descending on a tournament to cheer the Selecao, the indication of an imp­ending Indian fan attack was evident even before the tournamaent began. For India바카라�s warm-up match against New Zea­land at The Oval, London, on May 28, about 18,000 people turned up in 22,000-capacity stadium. The millions of Indian cricket fans worldwide are obviously what the advertisers are aiming at. Companies that are either based in India or have a strong presence there fetch close to 80 per cent of revenues to the ICC in the form of sponsors/partners. Apart from the sponsors, the official broadcasters, another fertile source of income, has deep roots in India. STAR India grabbed the rights for the 2015-2023 cycle for rep­ortedly $1.98 billion. STAR India also has the India rights. Besides, two other prominent ICC sponsors바카라�its global par­tner MRF Tyres and innovation partner Intel바카라�are Indian firms. Even the ICC바카라�s three other global partners바카라�Nissan, Oppo and Emirates바카라�bank heavily on the huge Indian market. Oppo is also the Indian team바카라�s spo­nsor. Some Indian firms are expanding their horizon beyond the ICC and BCCI. Gujarat-based dairy giant Amul sponso­red the New Zealand team at the Champions Trophy, its logo displayed on players바카라� jerseys.

The ICC itself is mostly run by Indians. Apart from its chairman Manohar, it has about 70 full-time employees at its Dubai headquarters and at least 40 per cent of them are Indians바카라�more than from any another country. England comes second. There are some more people who work on a contract basis.

Indeed, fans from the Indian sub-continent have been making a big contribution to the ICC바카라�s revenues바카라�and that too in multiple ways. Supporters of India, Pakistan and Bangladesh dominated all venues. For example, the India-Pakistan league match in Birmingham and the Bangladesh-New Zealand game in Car­diff was brimming over with supporters of the three Asian countries. On the other hand, stadiums hosting the England matches were, ironically, not full.

Moreover, India바카라�s good showing has meant a sky-rocketing demand for match tickets. A top-ranking ICC official said his friends bought tickets for an India match at four times its price. 바카라�Black marketing of tickets is happening in the open here in England. I know this as some of my friends bought the crucial India-South Africa league match gold tickets for £ 200 when they were officially priced at £50. The platinum ticket was priced at £75,바카라� says an ICC official. Quite naturally, the demand for India match increased manifold after Kohli바카라�s boys stormed into the semis. 바카라�It바카라�s true, match tickets of Indian games are not available. But Indians living in England are willing to pay [any price] to watch the Indian team바카라�s matches. It바카라�s also true that India is the financial home of cricket. Also, IPL gets a lot of following here in the UK, and the mindset of county cricket administration has also favourably changed (towards India),바카라� says former India pacer Rudra Pratap Singh (Senior), who is now with the Lancashire County Board. He says social media and mobile phone in particular have played its role in bringing cricket to every household in India from anywhere in the world.

Manchester-based Ritesh Shetty, a doctor, had to miss the India-Pakistan match on June 4 despite having a ticket for the high-profile encounter. 바카라�I had one £80 ticket that I got in the second round of the lucky draw on the ticket-selling website. But I didn바카라�t go as my son wouldn바카라�t let me go without him,바카라� says Shetty. He gave the ticket to a friend, but he says he could have got £500 for it. Former India wicket-keeper Saba Karim says it is not only in England. 바카라�This may be one of the biggest gathering of Indians for a sporting event abroad. However, the 2015 World Cup in Australia drew huge crowds in larger stadiums like the MCG,바카라� says he. Close to 78,000 Indian fans in the 100,000-capacity Melbourne Cricket Ground had turned up for the India-South Africa match in the World Cup.

However, India바카라�s entry into the penultimate round has posed a fresh round of problems to the ICC vis-a-vis the BCCI. So, far the BCCI has been at loggerheads with the ICC, seeking a lion바카라�s share out of the revenues that the world body earns from sponsors based in India. Now, the same group of BCCI officials are putting pressure on the ICC to provide them more tickets for the semis. 바카라�It seems the whole of BCCI has turned up in England. Its officials are forcefully demanding tickets for the semi-finals. We바카라�ve told them that all tickets have been sold out. But they are insisting, at times rudely, that they want them at all costs,바카라� says a thoroughly hassled top ICC official. No wonder, because being at as English a ground as the Oval in London, and watching a Kohli inside-out cover drive while munching vada pav, surrounded by a conch-blowing sea of blue, has an ecstatic, anachronistic thrill that is not to be missed. Many must be forgiven for thinking that in cricket바카라�s imperium, they are the new aristocrats.