Aamir Khan's Sitaare Zameen Par, is all set to arrive in theatres on Friday, June 20. Aamir, who believes in theatres has decided not to release the film on OTT, which is a big step. He even reportedly turned down a lucrative OTT deal for the film.
Multiplex Association of India (MAI), in a statement, has lauded Aamir Khan for his visionary and resolute decision to release Sitaare Zameen Par, exclusively in theatres. Aamir's choice to back the theatrical format, sends a powerful message that cinemas will always remain the premier destination for community-driven, immersive storytelling.
Kamal Gianchandani, President, MAI, in a statement, shared, "Aamir Khan has always been a filmmaker who puts the audience first. His decision to bring Sitaare Zameen Par exclusively to cinemas is a significant show of confidence in theatres and the shared magic of the moviegoing experience. Indian exhibitors thank Aamir Khan for standing by theatres. As we continue to welcome audiences with renewed energy and world-class films, Sitaare Zammen Par will remain a shining example of cinema's resilience and its irreplaceable magic."
Devang Sampat, CEO, Cinepolis India, said that Aamir's decision to support cinemas with Sitaare Zameen Par is a "significant moment for all of us. It바카라™s not just a film release; it바카라™s a message of unwavering belief in theatres."
He is "grateful to Aamir Khan Productions for boldly standing by cinemas".
"Sitaare Zameen Par is exactly the kind of film that brings people to theatres, thoughtful, moving, and made for a collective experience," he added.
Directed by RS Prasanna, Sitaare Zameen Par also stars Genelia D'souza. The film has been produced by Aamir Khan Productions, and introduces 10 debutants- Aroush Datta, Gopi Krishna Varma, Samvit Desai, Vedant Sharma, Ayush Bhansali, Ashish Pendse, Rishi Shahani, Rishabh Jain, Naman Mishra, and Simran Mangeshkar.
