Immunology Sales Pitch

The Battle of Haldighati played out every day in a Delhi household since the Covid plague barreled down on the country. The combatant mom pressed the entire might of her cavalry and archers to make the mutinous ten-year-old son drink her grandmother바카라�s health recipe바카라�a milkshake of freshly-ground pulpy turmeric, crushed clove and cardamom, and sugar to tranquilise the turmeric바카라�s bitterness. But peace descended abruptly around late-June when milk fortified with haldi and in tasty flavours such as butterscotch became available in shops. Young Rohan Srivastava calls it 바카라�my golden milk바카라� and demands a full glass before his online class.

Turmeric, the Indian kitchen바카라�s inescapable condiment, is but another 바카라�super-food바카라� from a wide range of immunity boosters that pandemic-scarred people have rediscovered. Without a vaccine or medicine, people have every reason to strengthen their immunity and fall back on age-old formulas passed down generations. And of course, opportunistic quacks have also fanned the flames of people바카라�s unfounded fears. Google has reported a 500 per cent rise in people typing 바카라�immunity바카라� on its search bar. It바카라�s well-known that curcumin, the compound that gives turmeric its yellowness, is packed with antioxidant and anti-inflammatory properties. 바카라�Turmeric reduces joint and arthritis pain, delays age-related diseases like Alzheimer바카라�s, alleviates depression, and reduces risk of heart diseases. But the produce should be organic,바카라� says Luke Coutinho, a holistic lifestyle coach.

Makes perfect sense for companies to cotton onto the idea of selling haldi milk, tulsi tea et al. Turmeric-infused milk and beverages are a rage in the West now. Turmeric latte and 바카라�golden milk바카라� are sold in New York and London cafes. Consumers are spoilt for choice. Amul, the country바카라�s most recognisable dairy brand, has turmeric-tulsi-ginger milk. Northern India바카라�s popular dairy company, Mother Dairy, uses concentrated turmeric extract in its haldi milk launched during the pandemic, with each bottle delivering the goodness of a teaspoon of the condiment in powdered form. 바카라�It was researched and lying in our new products pipeline. We were planning a winter launch, but the pandemic advanced it. The response is brilliant. We are selling about a metric tonne a day. That is the kind of business we were looking at,바카라� says Sanjay Sharma, business head, dairy products, Mother Dairy. The product is available in hospital canteens. 바카라�Many hospitals are giving this milk to Covid patients,바카라� Sharma says.

Build immunity is the catch-all that complements a demand surge for clean, plant-based nutrition that reinforces the body바카라�s capacity to fight pathogens. Aarti Gill, co-founder of OZiva, pioneers in such products. Oziva Plant-Based Immunity Booster is the recent addition to its arsenal바카라�combining plant-derived vitamin C and super antioxidants. 바카라�It contains a unique blend of elderberry, guduchi (giloy), acerola cherry and acaiberry plant extracts naturally richer in flavonoid. It helps improve respiratory health. Vitamin C from plants has up to 15.6 times more antioxidant compared to synthetic vitamin C,바카라� she asserts. Giloy has antioxidant properties that help ease fever. Another top Google search is vitamin C바카라�up 150 per cent. Search for herbs like giloy (+380 per cent), and ayurvedic home remedies, like kadha (+90 per cent).

Several companies have rebranded their existing line-up to highlight the immunity boosters. Take Horlicks. The brand바카라�s new commercial goes the extra mile to underscore the zinc, vitamin C and vitamin D present in its signature drink for kids. 바카라�With this, we aim to highlight the need for stronger immunity essential in these trying times. Balanced nutrition is important, especially when the immune system needs to be in optimal condition,바카라� says Sudhir Sitapati, executive director, foods and refreshment, Hindustan Unilever Limited. The vital vitamin in this mix seems to be C and chewable tablets are flying off the shelves. And Plix couldn바카라�t be happier바카라�its inventory of 20 tablets is a hot commodity. 바카라�Mostly medical practitioners, working-class people, parents, millennials are buying this tablet. Plix has seen a fourfold jump in demand so much so that people have observed sales of 50 to 60 tubes during a single buy,바카라� says Rishubh Satiya, the company founder and CEO.

The anytime cuppa has caught up with the trend too. TATA바카라�s tulsi green tea is one such item바카라�launched a year ago in select cities, the company aggressively promoted the product on e-commerce platforms after the Covid outbreak. Sushant Dash, a president of the company, says: 바카라�There바카라�s high demand and sales in May-June went up 15-20 times. The fact that our tea has real tulsi leaves is the key. Asli tulsi. The demand is for authentic ingredients in food and beverage products.바카라�

People have always used natural herbs and spices, home-made mixtures in their tea. Tea brings together some of nature바카라�s most powerful defences against illnesses. Tea Culture of the World launched its 바카라�Happy Immunity Tea바카라� this April, packed with antioxidant-rich thyme, licorice, lemon balm and star anise, ginger and turmeric. The company바카라�s founder and CEO, Dr Rupali Ambegaonkar, says demand for the product has tripled over the past two months. 바카라�The demand for immunity-booster teas has increased across the world and India alone has recorded a search volume of 8 per cent.바카라� Tea is in demand indeed and Jagdish Kumar, whose NRI Chaiwala tearoom in Noida serves 35 variations of the beverage, has taken it one sip at a time. He had five varieties of 바카라�anti-corona바카라� tea in the early days of the pandemic. 바카라�I made these so that people don바카라�t have to depend on multivitamin tablets,바카라� he says. And patrons return for his Anti-Corona Brahamastra, Anti-Corona Ramban and Anti-Corona Suryastra. The ingredients are turmeric, tulsi, cloves, ginger and of course tea leaves. 바카라�People were curious at first and liked it. At least 80 patrons visit every day for this tea.바카라�

But how much are these immune-system fortifiers helping people? Are they doing any harm instead? Do we actually need supplements to energize the lymphatic system? 바카라�Over-the-counter health supplements and vitamins such as C and zinc are safe in recommended doses. But too many supplements together are a no-no. These can interfere with medicines. Overdose of certain vitamins can be dangerous. Chyavanprash and gilory juice is okay for healthy people. A zinc overdose can reduce absorption of copper that can lead to anaemia. Those on steroids shouldn바카라�t take zinc,바카라� warns Dr Harish Chafle, consultant intensivist and chest physician, Global Hospital, Mumbai. He advises drinking warm water, yoga, pranayama and meditation for 30 minutes every day.

Nutritionists say a healthy and balanced diet with fruits and vegetables is enough to provide our body an array of vitamins. Look around your kitchen, they say. Especially the spice rack바카라�turmeric, cumin, coriander, garlic. Or the fruit and veggie basket: preferably those rich in beta carotenes such as sweet potato, carrot and green leafy vegetables. Amla and lemon are ideal for restoring acid-alkali balance in the gut that supports healthy bacteria. Make a drink of fresh lemon juice and warm water, or add a squeeze to your tea, recommends nutritionist Kavita Devgan of Delhi. Add probiotic like yoghurt to the everyday diet and flax seeds that contain omega-3 fatty acid바카라�together they are a formidable bug-fighting weapon. Devgan바카라�s advice: look after your gut health. 바카라�Fermented food is best. It is loaded with beneficial bacteria.바카라� Did we hear kombucha? Nutritionist Karishma Chawla of Mumbai breaks it all down to its simplest form바카라�balanced meals cooked the right way, with the right quality of ingredients, are immunity-boosting super-foods. Look no further.