Art & Entertainment

Yoga And Wellness Brand 'WiseLife' Bags Rs 1.2 Cr Deal On 'Shark Tank India 3'

바카라˜WiseLife바카라™, the yoga and wellness brand has bagged a deal of Rs 1.2 crore with four sharks in the new episode of the entrepreneurial reality show 바카라˜Shark Tank India바카라™ season 3.

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'WiseLife' on 'Shark Tank India 3' Photo: Instagram
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바카라˜WiseLife바카라™, the yoga and wellness brand has bagged a deal of Rs 1.2 crore with four sharks in the new episode of the entrepreneurial reality show 바카라˜Shark Tank India바카라™ season 3.

Hailing from Gurugram, Prateek Kedia and Shreya Bansal bring their brainchild 바카라˜WiseLife바카라™ to 바카라˜Shark Tank India 3바카라™. Their yoga mats are made from natural rubber, suede, cork thermoplastic elastomer (TPE), and have features like -- one time rolling, superior grip and extra cushioning.

Talking about the idea behind the business, Prateek said: 바카라œSharks, like lakhs of youngsters, I, too, had made work my life. I would work over 50 hours a week and be under constant stress. I finally realised that life could not go on like this. After all, health is wealth. So, I finally started doing yoga. I ordered a few yoga mats online then I faced problems like the mats not unfolding properly, slipping while doing asanas due to no proper grip, and my elbows and knees were pained because of no proper cushioning.바카라

바카라œTo solve these problems, we present to you Wiselife,바카라 he shared. Shreya continued saying, 바카라œOur mats not only come in attractive designs, but have good quality, affordable and are eco-friendly.바카라 바카라œWe have also launched yoga props like belts, blocks, wheels and others,바카라 she said.

Prateek said that they have one lakh plus customers, and want to take this yoga experience to every Indian household and inspire people to focus on their health and wellness. Hence, they asked for Rs 60 lakh for 2 per cent equity.

Ritesh Agarwal (Founder and CEO of OYO Rooms), complemented the pitchers and said: 바카라œI'm glad to see you barefoot. You've incorporated yoga into every aspect of your life.바카라 Aman Gupta (Co-Founder and CMO of boAt) candidly asked Ritesh: 바카라œDo you do yoga?바카라 To which the latter replied: 바카라œA little bit. You see, my wife is a yoga trainer.바카라

Namita Thapar (Executive Director of Emcure Pharmaceuticals Ltd) said: 바카라œI do it regularly and it has changed my life. How did you get into yoga at such a young age?바카라 Replying to Namita, Prateek said: 바카라œWe both used to work for PWC. We were doing our CA Articleship there. The Articleship period is extremely hectic. Our health and wellness took a hit at the time. We decided to join a yoga class together. Doing yoga made us feel really better.바카라

Anupam Mittal (Founder and CEO of Shaadi.com) said: 바카라œThere's a Canadian brand...Lululemon. They made activewear and yoga wear super cool. This was the go-to brand, right? Is your brand somewhat positioned along those lines, because I'm getting that feeling?바카라

Prateek replied: 바카라œWe are inspired by Lululemon for sure...But this brand is completely Indian. We need to address the Indian market. We have 40 plus yoga mat designs, and they are all 100 per cent sustainable, and natural rubber on the bottom.바카라 Shreya continued: 바카라œWe have the entire yoga range. No matter what product you need for yoga, it is available with us.바카라

Ritesh said: 바카라œI believe your product experience truly is world-class. Your yoga-driven designs are a unique competency.바카라 Anupam went on to say: 바카라œAre you just looking for a platform like Shark Tank to get the WiseLife brand out or do you really want to raise funds and take this to the next level?바카라

Prateek replied saying, 바카라œFirst of all, any amount of marketing is not enough. Our product will go wherever we get marketing. We're completely self-taught. We don't have a mentor who could guide us. So, we expect you and your team to share your mantra or secret sauce with us.바카라

바카라œWe had internally set a benchmark for ourselves. Until we didn't cross a revenue of Rs 1 crore a month, we would not involve external parties. Unless we're not sure about our business, why should we raise capital and complicate matters? Last month, our gross revenue was Rs 1 crore. This is the first time we're having a formal discussion with an investor to raise funds,바카라 he added.

Finally they sealed a deal of Rs 1.2 crore for four percent equity with Aman, Anupam, Namita and Ritesh. 바카라˜Shark Tank India 3바카라™ streams on SonyLIV.

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