Culture & Society

Being 바카라˜Demure바카라™ And 바카라˜Mindful바카라™ In The Age Of 바카라˜Brain Rot바카라™

Can the ever-changing lingua franca of the youth help us make sense of a world in constant flux?

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Magazine Cover Photo: Outlook Magazine India
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After 바카라˜rizzing바카라™, their way our of 바카라˜goblin mode바카라™, 바카라˜quiet quitting바카라™ their 바카라˜situationships바카라™, and becoming 바카라˜mindful바카라™ and 바카라˜demure바카라™ in the face of an increasingly 바카라˜toxic바카라™ world, the youngsters of the world seem to now be addressing a more sombre side of their digital evolution: 바카라˜Brain Rot바카라™. That바카라™s the 바카라˜Oxford Word of the Year바카라™ for 2024 and it seems describes a feeling or condition that is today relatable not just for the youth but an increasing number of adults. 

바카라˜Brain rot바카라™ refers to 바카라œthe supposed deterioration of a person바카라™s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging.바카라 It is a reflection of the growing angst felt by an increasingly digitised population in the face of a virtual world, simulated realities and explosion of content. According to Oxford University Press (OUP), the phrase바카라™s popularly grew manifold in 2024 with a whopping 230 percent increase in the frequency of its usage since last year. 

The phrase beat out other contenders for the title such as 바카라˜demure바카라™, 바카라˜dynamic pricing바카라™, 바카라˜lore바카라™, 바카라˜romantasy바카라™ and 바카라˜slop바카라™. Last year, 바카라˜Rizz바카라™ (slang used by 바카라˜Gen Z바카라™ or 바카라˜millennials바카라™ to denote someone바카라™s 바카라œstyle, charm, or attractiveness; the ability to attract a romantic or sexual partner바카라) beat out phrases like 'Situationship', 'swiftie', 'beige flag' and 'de-influencing바카라™. 

OUP바카라™s annual custom which began in 2004 is intended to highlight the shifts and usages of language that 바카라œshape global conversations and reflect the cultural shifts, patterns, and sentiments of a particular year바카라. A look at its shortlists and winners from the last two decades encapsulates the phenomenal shift in modes and mediums of communication, which became increasingly driven by digital mediums like smartphones and AI-driven platforms and social media. Also, it helps us understand the most pressing concerns and issues facing upcoming generations.

Capturing shifting realities 

New words reflect changing times, cultures and knowledge systems. While many of the older generations may scoff at the farrago of new words seemingly infiltrating the English language every day, thanks to the 바카라˜digital age바카라™,  one must remember that language is a dynamic phenomenon and new words reflect this dynamism. They respond to the changing realities of the people in the current world and evolve as a 바카라œdirect reflection of the preoccupations of society in any particular era바카라. In other words, it helps the young (and the old) make sense of the world around, which is changing faster than ever today. 

In the last few years, for instance, we have seen phrases like 바카라˜love bombing바카라™, 바카라˜ghosting바카라™, 바카라˜bed-crumbing바카라™, 바카라˜situationship바카라™, 바카라˜benching바카라™, 바카라˜cuffing바카라™ and others emerge, denoting new trends in relationships and perceptions of love and romance. There are other words too like 바카라˜side chick바카라™, 바카라˜DTR바카라™, 바카라˜bae바카라™, red/green/beige flags, to denote a partner or a relationship. 

While the phrases may seem like new fangled fads (and they are) but in most cases, these terms denote cultural phenomena that already existed but had escaped universalisation.

Take 바카라˜love bombing바카라™ for instance, which is the 바카라œromantic equivalent of a supernova that leaves devastation in its wake바카라. Often used to denote a person바카라™s behaviour at the start of a romantic relationship when they tend to engage in overt displays of love and affection, the term was coined in the 1970s by psychologist and religious cult researcher Martha Singer, and describes a phenomenon that isn바카라™t all that new. 

Just like 바카라˜love bombing바카라™, concepts like 바카라˜bread crumbing바카라™ (manipulating a romantic partner or potential partner by giving them just enough attention to keep them interested without intending to commit to a relationship) or 바카라˜ghosting바카라™ (abruptly cutting off contact with someone without giving that person any reason or explanation) are not new concepts or phenomenon, as anyone who has dipped into the dating pool as a teenager or young adult would know. They also often have older lexicological roots than may appear at first sight, reflecting to the ingenious creativity behind some of these new words. 바카라˜Bread crumbing바카라™, the term, for instance, is inspired by the old children바카라™s fairy tale Hansel and Gretel in which the two lost kids leave a trail of breadcrumbs in their wake. 

Ghosting became popular much before Gen Z, sometime in the last 80s-90s when the word started emerging in rap musicians바카라™ lexicon, inferring to something like an 바카라˜escape바카라™. Perhaps it바카라™s best to understand some of these words/phrases as convenient euphemisms for harsher realities. You say 바카라˜Tom/Tammy ghosted me바카라™ instead of saying 바카라˜Tom/Tammy went for a loaf of bread and never came back바카라. 

In some cases, new terms or phrases acknowledge new forms of connecting with and responding to the emotional, cultural and social stimuli of the world. 바카라˜Situationship바카라™, for instance, can be a very adaptive phrase, signifying anything from a light dalliance to courtship to an informal romantic relationship or just casual sex. The popularity of the term among youth perhaps is symbolic of the changing perceptions of gender roles and gender-based institutions like marriage and may speak of a youth more empowered and unafraid to explore their sexuality than previous generations. 

In other cases, 바카라™new바카라™ words are simply old ones with a new, twisted, deconstructed or distorted meaning. Words like 바카라˜Slay,' 'Rizz,' 'Drip,' 'Bussin,' 'Lewk,' 'Sus,' are all derivations of existing words. 바카라˜Slay바카라™, which was popularised by LGBTQIA communities and later Millennials/Gen Z/Gen Alpha to refer to when someone performs well or looks swell, was first used as a verb and noun in the Old English period, before 1150. 바카라˜Rizz바카라™ is a derivation of 바카라˜Charisma바카라™, 바카라˜Bussin바카라™, meaning something is excellent, delicious, or extremely good, is borrowed from the African American Vernacular English (AAVE), 바카라˜Lewk바카라™ is just a respelling of 바카라˜look바카라™ while 바카라˜Sus바카라™ is a shortened form of suspicion, used in a similar fashion.

New words also unobtrusively reflect the sociopolitical evolution of intellectual discourse. New terms like 바카라˜trad바카라™ ( short for traditional바카라™, denoting a person with conservative, often right wing views), TERF (used to refer to Trans Exclusionary Radical Feminist), even hashtags like #BlackLivesMatter reflect new and existing conversations about gender and politics. Words relating to climate, for instance, including 바카라˜Climate Emergency바카라™ which was the 2019 Oxford Word of the Year, have seen an increase in usage in the past decade, especially  by young people. 

Outlook바카라™s previous issues and stories have looked at the evolution of new words and ways of speaking to understand the changing ways of seeing, perceiving and interpreting the world around us and how these new words are tied to one바카라™s identity, be it social, political or emotional. 

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