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How Arsenal Football Club Reconnected With It's Fans

Sitting at the top of the English Premier League table with a young and exciting team, it feels unrecognizable to the club that sparked such vocal criticism from its own fans over a couple of years ago.

Mikel Arteta and Arsenal are top of the EPL table and head into the NLD as favourites.
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Arsenal, one of the most storied teams in English football, has endured some turbulent times since it last won the Premier League title 19 years ago.

Now, sitting at the top of the table with a young and exciting team, it feels unrecognizable to the club that sparked such vocal criticism from its own fans over that period.

바카라In the 12 years I바카라ve been here it has never been as hard as it is to get a ticket,바카라 Arsenal chief executive Vinai Venkatesham told The Associated Press in an interview. 바카라It has never been as loud at the stadium and we have never had as many seats full as we have at the stadium. And if you are trying to get a ticket at the moment they are like gold dust,바카라

It wasn바카라t so long ago that the mention of banners at Arsenal would have signalled the latest protest from an increasingly divided fanbase.

Some supporters even took to hiring planes to fly giant messages that called for former manager Arsene Wenger to be removed during the latter days of a 20-year reign that delivered 10 major trophies.

On Wednesday, there was a totally different feel as Arsenal presented eight new banners that will adorn the exterior of its Emirates Stadium, replacing its existing artwork and aiming to 바카라transform the north London skyline and redefine the club바카라s home as a cultural landmark.바카라

The collection, which will be in place for at least 10 years, celebrates Arsenal바카라s greatest achievements, players and managers. However, it is the promise of what lies ahead that is driving the feel-good factor around the club.

바카라This season for us is about progress, is about moving the club forward. We want to get back in the Champions League, competing in the biggest competition that exists,바카라 Venkatesham said. 바카라There is positivity around the club because we feel we are heading in the right direction, but we바카라ve got a long way to go to achieve what we want to achieve. We are at the start of that journey. I think we should be feeling positive because we are making some traction. There바카라s no one here getting carried away. There바카라s no one here getting above their station.바카라

Venkatesham바카라s caution is understandable given what Arsenal has endured since it last called itself England바카라s finest.

On its way to its last title in 2003-04 it became the first and only team in English soccer바카라s modern era to go undefeated in a league campaign, earning it the nickname of the 바카라Invincibles.바카라

Since then, however, it has watched as Chelsea, Manchester United, Manchester City and Liverpool dominated the Premier League at various times.

Arsenal, meanwhile, has been in decline. It has not qualified for the Champions League since 2016.

Its fans have been increasingly vocal in venting their anger, with the rise of social media providing a toxic platform at times.

As recently as last season their disillusion could be heard and seen inside the Emirates, with three straight league defeats at the start of the campaign prompting some to call for Arteta to be fired.

The most humbling of those was a 5-0 rout by Man City on Aug. 28, 2021.

바카라I remember that date. It is seared in my memory. I know where I was, where I was sitting. It was a long journey home,바카라 Venkatesham said. 바카라If you바카라d have asked me then what we felt, we felt we were on the right path. I know the first three games of the season we were under intense pressure, but we had great belief in Mikel, we had great belief in (sporting director) Edu, we had great belief in what we were trying to do in terms of our recruitment strategy and the types of players we were going to bring in. But can I say that sitting here having played three, lost three, bottom of the league, having a two-week international break was a pleasant time? It wasn바카라t, but we were all absolutely together.바카라

Roll the clock forward and that patient approach, as well as the club바카라s faith in Arteta, has paid off.

Arsenal is five points clear of City at the top of the table, having lost just one game all season.

바카라Mikel is a hugely impressive individual,바카라 Venkatesham said. 바카라From the first moment a group of us spent some time with him, it was clear that he was going to develop the right type of culture at the football club, it was clear that he could represent this football club both on and off the pitch in the right way and it was clear to our technical staff and to Edu, whose opinion was very important on this, that Mikel had a fantastic tactical brain and it felt like he could be the type of modern coach that could take the club from where it was to where we wanted him to take it to.바카라

He says the connection between Arsenal and its fans is about more than just what is happening on the field.

The new banners are an example of how the club is reaching out to supporters, who were consulted over the design and content of the artwork led by Turner Prize-winning artist Jeremy Deller, artist Reuben Dangoor, and graphic designer David Rudnick.

The 바카라Invincibles바카라 are featured as well as the Champions League-winning Arsenal women바카라s team.

There is a banner of Arsenal바카라s former stadium Highbury, while fans and supporters바카라 groups from around the world are also featured.

Legendary players, managers and their families were also consulted.

바카라For me, probably the thing I바카라m most proud about at the moment is the connection of the whole Arsenal family. Ex-players, staff, fans, club, management, it just feels like everybody is really together,바카라 Venkatesham said. 바카라It is a good example of what the club is all about at the moment. That sense of community, all of us together and the bond, at least in the 12 years I바카라ve been at Arsenal, I can바카라t think of a time when it has ever been stronger.바카라

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