On this year바카라s Black Friday, things almost seem normal.
Malls and stores report decent-sized crowds, if not the floods of people that used to fight over the latest toys and electronics 바카라 online shopping is much too common for that now, and discounts are both more subdued and spread out over the weeks leading up to Christmas, on both websites and in stores.
Out-of-stock items due to supply crunches, higher prices for gas and food, and labor shortages that make it more difficult to respond to customers are also causing frustrations for shoppers.
Christian MacDonald, the first person in a line of about 75 people waiting for a Costa Mesa, California Target store to open, came away empty-handed.
바카라I came here because I figured since it was Black Friday, they바카라d have the new Switch OLED in stock, but they didn바카라t,바카라 said MacDonald, who waited an hour and a half to get in for the sought-after Nintendo video game console. 바카라So I바카라m just going to go home, I guess.바카라
The country바카라s largest mall, the Mall of America in Bloomington, Minnesota, said nearly 100,000 people had come as of early afternoon Friday, more than double last year but a bit shy of 2019 numbers.
바카라We had a fantastic start,바카라 said Mall of America senior vice president Jill Renslow.
The staffing issues that have hit many retailers and restaurants, however, also affected Mall of America. It had to trim the hours it was open.
Still, Black Friday retail sales surged 29.8% through mid-afternoon, according to Mastercard SpendingPulse, which tracks all types of payments, including cash and credit cards. That was above its 20% growth forecast for the day. Steve Sadove, senior adviser for Mastercard, says the numbers speak to the 바카라strength of the consumer.바카라
Overall holiday sales are expected to grow this year. The National Retail Federation predicts a sales increase of 8.5% to 10.5% for all of November and December, after 8% growth in those months in 2020.
While Black Friday has a strong hold on Americans바카라 imaginations as a day of crazed shopping, it has lost stature over the last decade as stores opened on Thanksgiving and shopping shifted to Amazon and other online retailers. Stores diluted the day바카라s importance further by advertising Black Friday sales on more and more days.
The pandemic led many retailers to close stores on Thanksgiving Day and push discounts on their websites, starting as early as October. That바카라s continuing this year, although there are deals in stores as well.
At the Fashion Centre mall in the northern Virginia suburbs, window signs advertised 50% off boots at Aldo, 40% off full price items at J.Crew, and 30% off at Forever 21. At the Capital Mall in Olympia, Washington, stores advertised sales of 35% to 50% off.
Big box retailers like Walmart, however, aren바카라t blasting 바카라doorbuster바카라 deals in their ads, said DealNews.com analyst Julie Ramhold. And clothing chains like Victoria바카라s Secret and Gap are having harder time managing supply issues. Victoria바카라s Secret said recently that 45% of its holiday merchandise is still stuck in transit.
Supply chain hold-ups are a major concern this year, and both stores and shoppers are trying to find workarounds. Some of the biggest U.S. retailers are rerouting goods to less congested ports, even chartering their own vessels.
Macy바카라s CEO Jeff Gennette said the company is prepared. 바카라We are deep and we are ready,바카라 he said, noting inventory levels are up 20% compared to last year.
But many sales floors looked different than in years past, when tall piles of merchandise used to be on display. At Macy바카라s in Manhattan, gone were the shoes stacked so high shoppers couldn바카라t reach them.
In the Willowbrook Mall in Wayne, New Jersey, lines formed outside Pandora and Bath & Body Works around noon, while some small shops were largely empty. At Fashion Centre mall in the D.C. suburbs in the afternoon, Macy바카라s was jammed with people, making it difficult to move around the store, while Forever 21 security guards had to help clear congestion.
Tim Clayburn was shopping at Fashion Centre Friday morning because he wanted to make sure he could get the gifts he wanted for his relatives.
바카라Everyone is so worried about not having things shipped to you on time,바카라 he said. 바카라I바카라d rather just get stuff in person so I don바카라t have to worry about the shipping.바카라
Across the country, there were roughly three dozen people in line at a Denver-area Best Buy when doors opened at 5 a.m., said shopper Edmond Kunath, which he found underwhelming.
바카라It is amazing how small the crowd is here this morning,바카라 said Kunath, who was looking for deals on Apple AirPods headphones and a hard drive.
Retail workers are worried about their safety because of frustrated shoppers and thin staffing, said Stuart Applebaum, president of the Retail, Wholesale and Department Store Union, who said stores should provide security and training on how to handle irate shoppers.
One employee at the Zara in Fashion Centre, who declined to give his name, said the store seemed understaffed and he had been stressed all morning. 바카라This is the craziest I바카라ve seen things in a long time,바카라 he said.
At Macy바카라s in Manhattan, the pandemic remained in sight 바카라 employees wore masks and many shoppers did too 바카라 but there was also a sense of celebrating the fun of shopping, of things returning to how they used to be.
Carol Claridge of Bourne, England, has been coming to New York for Thanksgiving-week shopping for 15 years, but skipped it last year because of the pandemic. The U.S. reopened to travelers from the U.K. earlier in November when it lifted pandemic travel bans.
바카라We had to wait a long time to do this,바카라 said Claridge, who was looking at beauty gift sets on the first floor of Macy바카라s with a friend. 바카라We are picking up anything we see that we like. We call it our annual shopping outing.바카라
Shoppers are expected to pay on average between 5% to 17% more for toys, clothing, appliances, TVs and others purchases on Black Friday this year compared with last year, according to Aurelien Duthoit, senior sector advisor at Allianz Research, with the biggest price increases on TVs. That바카라s because whatever discounts available will be applied to goods that already cost more.
Aniva Pawlowski, who was looking for shoes and coats Friday at Macy바카라s in Manhattan, plans to spend $1,000 on holiday shopping, similar to years past, even though she바카라s concerned about gas, food and other costs rising.
바카라Everything is expensive,바카라 she said.
Online shopping remains huge, and sales are expected to rise 7% for the week after the massive 46% gain a year ago, when many shoppers stayed home, according to Mastercard. For the overall holiday season, online sales should increase 10% from a year ago, compared with a 33% increase last year, according to Adobe Digital Economy Index.
바카라What the pandemic did for retail was, it forced them to be better digital retailers,바카라 said Marshal Cohen of market research firm NPD Group.
That means the day after Thanksgiving is no longer what it was.
