After monopolizing the Ayurvedic medicine market, Baba Ramdev바카라s Patanjali Ayurved Ltd is now preparing to start its own chain of 바카라swadeshi바카라 clothing for men, women and children by April 2018.
Though, the rumour surrounding the desi jeans has been doing the rounds for a while now, Patanjali바카라s spokesperson SK Tijarawala has now confirmed the launch scheduled for next year. While the brand is working on a suitable brand name aligned with its 바카라swadeshi바카라 agenda, 바카라Paridhan바카라 (apparel) is one option, said a Mint
Patanjali바카라the brand 바카라 that has been riding on its popularity induced by the idea of 바카라Make in India바카라, has given tough competition to even the established FMCG brands with food and other products. It is now all set to take on the apparel industry which constitutes a major chunk of the consumer market.
According to a report by Teknopak, which monitors many industries, including denims, the Indian market for the cloth is pegged at nearly Rs 18,000 crore.
The apparel line will initially be made available across 250 exclusive retail outlets in April 2018, reported the Mint.Besides the wide network of Patanjali stores, they will also be sold at other apparel retailing outlets across the country, including Kishore Biyani-led Future Group바카라s Big Bazaar.
While talking to Outlook last year, Tijarawala said that 바카라the aim of Patanjali jeans is to, well, take the pants off of these MNCs. Its ad campaign will educate the youth about the goodness of swadeshi and the evil empire the foreign brands have managed to build in the country. They will fight the big brands on quality products at affordable prices. 바카라What will set Patanjali jeans apart is their superior quality and comfort바카라바카라fully cotton바카라 jeans,바카라 he adds.
