Culture & Society

From Manish Malhotra to Met Gala: 바카라˜Paper Queen바카라™ Dreams Big 

Social media hit Apeksha Rai, who replicates fancy celebrity gowns using only newspapers, needle and thread, talks about her creative process, humble background and battling negativity online and offline.

Panna's 'Paper Queen' Apeksha Rai
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At the young age of 19, Apeksha Rai from a small village Sudor in Panna district, Madhya Pradesh, has become a social media sensation with needles, threads and newspapers. Popularly known as the 바카라˜Paper Queen바카라™ on MX Player, Tikki, Josh and YouTube, Rai dreams to design for Manish Malhotra and create the world바카라™s most beautiful dress for the Met Gala 바카라“ 바카라˜Fashion바카라™s Biggest Night바카라™. She takes old newspapers and turns them into breath-taking silhouettes. Ball gown, peplum, sheath, shoulder wedge, empire, asymmetrical or A-line바카라Š She has stitched almost every silhouette.

Rai takes her just 1.5 to 2 hours to create the most complicated of the designs. From Deepika Padukone바카라™s Met Gala gown to Nora Fatehi's mermaid look, she has recreated them from newspapers. 바카라œSince I was in school, I used to turn my mother바카라™s old saris into dresses for myself. Then I started watching YouTube videos and learnt to make different silhouettes. A few years ago, I enrolled in a government skill development scheme, and learnt to sew and stitch. I don바카라™t have any sewing machine, as I can바카라™t afford it. I used to collect old newspapers from scrap dealers and make dresses out of them,바카라 she tells Outlook, while sitting on a sofa in a 1 BHK flat in Delhi that an agency has arranged for her stay. Rai is in the city to collaborate with a video creator. She is accompanied by her father Hari Shankar, who is a farmer, and her elder sister, Neelam, who shoots all her videos and helps her with creating the dresses.  

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Apeksha Rai wearing a paper dress she made that resembles Nora Fatehi's gown

Her father, who is supportive of her career, tells Outlook, 바카라œI was married at 16 by my parents, and my wife was younger than me. Even now, girls of Apeksha바카라™s age are married off in my village. Though our relatives and people in the village often pressurise me to get the girls married, I want my daughters to do something. I never imagined that Apeksha would get so famous at such a young age.바카라 He recently opened a small grocery shop in the village, so Apeksha no longer has to go to Katni, a town-village with better connections to big cities and more supplies too. Whatever products he brings to sell at the shop, be it Holi Pichkaris or packets of chips, Apeksha makes a dress out of them.

Apeksha had 2 million followers on TikTok, but back then did not know how to monetise her craft. When India banned the Chinese app, a lot of new apps entered the market to take its place. These apps offered her money to post videos. Now, she has 1.3 million followers on MX Player, 1.2 million on Josh, 406K on Tikki and 108K on Instagram. At present, she earns a decent amount every month. 바카라œI don바카라™t tell people how much I earn from the videos. My mother tells me to keep it a secret as people might get jealous and malign my image. I come from a place where if someone irks the big shots, the latter won바카라™t hesitate in chopping the person into pieces and throwing them in a farm. Some relatives never leave a chance to pass negative comments like, 바카라˜she is always busy with her phone, god knows who she talks to바카라™. Sometimes, I get discouraged with the abusive comments on my posts. People call me skinny and raddi waali (scrap dealer). But, if I stop what I do, how will I move forward in life? I just want to help my family to move to a better place,바카라 Apeksha tells Outlook, while showing reels of her newly painted home.

바카라œAt first, I used to upload videos without giving a thought to the background, thinking people who like my work will see my dresses and not my walls. Still I started saving money to get my house painted. Now, the videos look better. I am already thinking of getting a black screen for better background, and I am also saving for a ring light.바카라 Showing her iPhone 12, she says, 바카라œI bought this from my earnings.바카라 When asked if she would like to live in big cities like Mumbai and Delhi, she replies rather assertively, 바카라œI don바카라™t want a city or a village life. I want to live in a kasba (town). Though, I would love to work in Mumbai and Delhi.바카라 Her father explains, 바카라œWhen the first COVID-19 lockdown was announced in 2020, the relatives who worked in the city suffered the most. Some people from our village returned after walking for days, and brought the virus to villages with them. No one wants to live in the cities anymore.바카라  

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Apeksha Rai posing in paper costumes designed by her

While Apeksha바카라™s elder brother is a compounder for a surgeon in a hospital at Panna, her sister Neelam is preparing for SSC after graduation in Botany via correspondence and in her spare time shoots videos for Apeksha. When asked about their daily routine, both sisters reply in sync, 바카라œWe wake up early, do manjan (brush teeth), complete household chores and cook food, and then make dresses and videos.바카라
  
Currently pursuing her second year of BA (H) from a private correspondence college, she would love to study at the likes of NIFT, but the thought feels far-fetched. 바카라œWe can hardly afford a regular college. Though I liked studying science in school, I couldn바카라™t get admission to a science course,바카라 she speaks with a hint of regret.

Srishti Malik, a fashion digital communication specialist and a designer based in Delhi tells Outlook that 바카라œApeksha바카라™s concept and techniques are brilliant. The girl is bright and a fast learner. Fashion design students learn to make silhouettes from paper in the foundation year. Even we designers initially begin with paper to create a silhouette. Learning design professionally can help her create original designs that she can sell as a freelancer and fund her studies.바카라 For Apeksha, however, learning from a big college is a far-fetched dream. 바카라œI have heard about NIFT, but to live and study away from home would need a lot of money. It바카라™s easier to become an influencer than a fashion designer. I come across lavish stitched fancy clothes, and dream of designing dresses to sell. But old newspapers are cheaper than cloth,바카라 says Apeksha.

Can Panna바카라™s Paper Queen design with Manish Malhotra and make it to the Met Gala? Only time will tell. For now, she rules millions of hearts with her craft, which in itself is a dream for many girls across rural India.

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