Founded in 2017, The Organic World is a Bengaluru-based retail chain focused on enabling better choices for people and the planet, with the vision to make clean, chemical-free living more accessible to Indian families. The company was established by serial entrepreneur Gaurav Manchanda, who envisioned a retail model centered on transparency, ethical sourcing, and environmentally conscious living.
The Organic World operates within the context of India's $1 trillion retail industry, with a growing segment of consumers showing interest in sustainable and ethically sourced products. The company바카라™s approach reflects this shift, aligning its business practices with what is increasingly referred to as conscious retailing바카라”a retail philosophy that prioritizes health, sustainability, and supply chain accountability.
Business Philosophy and Operations
According to the company, The Organic World curates its product offerings by setting a new benchmark for clean-label standards in India through its industry-first initiative바카라”the 바카라˜Not In Our Aisle List바카라™. This evolving catalogue outlines ingredients and substances that are excluded from its shelves. As of 2024, the list features over 25 ingredients, including trans fats, parabens, sulfates, and high fructose corn syrup바카라”commonly found in conventional food and personal care products.
The company states that approximately 60% of its last-mile deliveries are conducted through electric vehicles, with a plan to transition to 100% electric logistics within the next five years. It also reports sourcing all fruits and vegetables from farms certified for organic and sustainable agricultural practices. Unsold produce is repurposed as organic fodder in allied farming operations, aiming to reduce waste.
The Organic World currently operates through a combination of offline and online retail platforms. As of 2024, approximately 85% of its sales are generated from physical stores, with 15% from digital channels. Expansion plans include new stores in Tier 1 and Tier 2 cities such as Mumbai, Pune, Ahmedabad, Delhi, and Gurugram by 2026, as part of a strategy to increase its reach.
Market Context
The Organic World바카라™s growth aligns with wider trends in the Indian retail landscape. A 2022 Bain & Company report indicated that over 60% of Indian consumers are willing to pay a premium for sustainable products. While demand for such goods initially emerged in metro cities, access to digital platforms has facilitated a broader consumer base across Tier 2 and Tier 3 cities.
Despite this growing interest, the company acknowledges challenges in the sector. These include underdeveloped supply chains for certified organic products, variability in quality and certifications, and higher costs associated with sustainable goods바카라”factors that can limit affordability and accessibility for certain consumer segments.
As the company expands into new markets across both Tier 1 and Tier 2 cities, the brand remains focused on making worry-free, wholesome groceries more accessible and affordable바카라”so that conscious consumption becomes a norm, not a niche.
Consumer Behaviour and Retail Design
Small, consistent efforts can make a big difference. At The Organic World, for instance, all vegetables and fruits are sourced from organic-certified farms that follow only organic and sustainable farming practices. Moreover, the stores don바카라™t trash unsold fruits and vegetables, but use them as organic cow fodder in the farms.
In line with the brand바카라™s efforts to foster conscious retailing, at The Organic World, customers are increasingly opting to shop at the zero-waste section (a small step to reduce plastic footprint), for products that come in sustainable packaging, and reading the labels to understand what goes into their making.
Leadership Perspective
Founder and Director Gaurav Manchanda has described the company바카라™s role as a responsible retailer that pioneers and espouses clean and healthy living with the aim to make organic and authentic products - accessible, and affordable to all. He notes that many consumers now assess products not only by utility or cost but also based on how they align with environmental and ethical considerations. According to Manchanda, balancing scale with supply chain integrity remains central to the company바카라™s growth strategy.
Future Prospects
The Organic World represents an emerging model in India바카라™s retail sector that emphasizes sustainable sourcing, transparency, and environmentally conscious lifestyle. In a marketplace undergoing rapid evolution, The Organic World isn바카라™t just adapting바카라”it바카라™s defining what it means to be a responsible, trustworthy, and future-ready retailer.
