A new promotional video by tech giant Apple has faced significant backlash in Thailand, with many social media users criticizing it for portraying an unrealistic and outdated view of the country.
The 10-minute clip, released on Apple바카라s YouTube channel on July 18, has amassed 5.4 million views. It is the fifth installment in Apple바카라s 바카라Apple at Work 바카라 The Underdogs바카라 series.
The storyline follows four characters바카라referred to as the underdogs바카라navigating workplace crises with the help of Apple devices and software. Since the series began in 2019, the characters have transitioned from their corporate jobs to running their own company.
The latest episode focuses on their business trip to Thailand, where they travel via trains and tuk-tuks in a frantic effort to find a factory that can produce a million custom boxes to satisfy the demands of their challenging tycoon client, portrayed by Christopher Mintz-Plasse.
Social Media Backlash: Critics Claim Apple Video Misrepresents Modern Thailand
Since the video바카라s release, social media has been inundated with complaints from Thai residents, who argue that it fails to depict the modern side of their country. Many assert that the footage appears intentionally old-fashioned, with a faded sepia tone and a focus on messy architecture. Criticism also extends to the airport scenes, where a character loses his luggage and seeks help from a local ground staff member named 바카라Happy.바카라
David William, an American content creator based in Thailand, expressed his disappointment in a TikTok video that has garnered over 11 million views. 바카라When I watched it, I was thinking, this was Thailand 50 years ago. This looked like Thailand 70 years ago. There were no segments showing the modernity of my home,바카라 he said in Thai.
Supporting his perspective, Facebook user Nipawan Labbunruang commented that the video makes Thailand look 바카라terrible.바카라 Her post, which received 1,900 likes, questioned the video바카라s intent: 바카라What is this clip trying to present?바카라
Mixed Reactions: Government And Some Residents Defend The Apple Ad
However, the video has also garnered some local fans, including the government.
According to its website, Indochina Productions, a Thailand-based studio, participated in the Apple production.
Thai authorities have praised it as a success for the country on the global stage.
바카라The prime minister has continuously supported the development of the country바카라s potential by implementing policies to promote Thai soft power as a magnet to attract people worldwide to visit, work and live in Thailand, making Thailand a key destination for people globally,바카라 stated Chai Wacharonke, spokesperson for Prime Minister Srettha Thavisin, in a statement following the release of the Apple video.
Others noted that the video isn't far from reality.
바카라I have watched it. It바카라s fine,바카라 wrote Thai social media user Sakchawit Attasillekha on Facebook, mentioning that Bangkok has 바카라plenty of old hotels바카라 and 바카라old taxis decorated with Buddha amulets.바카라 He added, 바카라However, we also have good things too.바카라
Sombat Boonngamanong, a well-known social activist, also commented on Facebook, expressing surprise at the controversy. 바카라The movie was cute,바카라 he said, noting that he is an Android user.
Watch the controversial Apple advertisement here.
Apple has not issued an official response to the criticisms.
