Burger King, owned by Restaurant Brands International, is set to launch a new $5 meal deal, according to a company spokesperson on Thursday. This announcement comes as its rival, McDonald's, also plans to introduce a similar meal deal.
바카라We are bringing back our $5 바카라Your Way Meal바카라 as agreed upon with our franchisees back in April,바카라 the spokesperson said.
US fast-food chains are currently competing to attract more customers. The rising cost of living has made people eat more meals at home, leading companies to focus on offering better promotions and deals.
Bloomberg News first reported the details of Burger King바카라s $5 meal deal. The report mentioned that Burger King바카라s deal would include a choice of one of three sandwiches, along with nuggets, fries, and a drink. Burger King plans to run this offer for several months, while McDonald바카라s similar promotion will last about four weeks.
Besides the $5 "Your Way Meal," Burger King is testing two other value deals that might be ready in the second half of the year.
Earlier in May, McDonald바카라s US franchises were considering launching a $5 meal deal, a source familiar with the matter told Reuters.
Other burger chains are also stepping up their promotions. Wendy바카라s announced a $3 breakfast meal deal earlier this week.
McDonald바카라s missed profit estimates for the first time in two years in its latest quarter. The company said consumers have become more careful with their spending. On the other hand, Restaurant Brands, Burger King's parent company, exceeded Wall Street expectations due to increased demand at its Burger King outlets.
