An advertisement will not be able to weaken the Bharatiya Janata Party- Shiv Sena alliance, Maharashtra Chief Minister Eknath Shinde said on Friday and asserted that the bitterness someone was trying to create over the last year had been removed.
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A war of words erupted between the Shiv Sena and the BJP over a newspaper advertisement that projected Shinde as being more popular in the state than his deputy Fadnavis.
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The full-page advertisement, which also had a picture of Prime Minister Narendra Modi, appeared in major newspapers in the state on Tuesday, citing a "survey" that showed Shinde was ahead of Fadnavis in popularity.
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The advertisement, which did not have pictures of either Fadnavis or Shiv Sena founder late Bal Thackeray, fuelled talks about a possible rift among the two allies whose government will complete one year in office on June 30.
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Speaking to reporters here, Shinde said, "This alliance will not get weakened just because of an advertisement put out by an over-enthusiastic party worker."
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The alliance was formed from a deep ideological stand when stalwarts like Shiv Sena founder late Bal Thackeray and former prime minister Atal Bihari Vajpayee were around, he added.
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"In the past year, someone tried to add salt (bitterness, acrimony) in the (Sena-BJP) alliance but that (issue) has been taken out like a stone. There will be no enmity just because of an advertisement," he reiterated.
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Shinde said his friendship with his deputy and senior BJP leader Devendra Fadnavis was a very strong one "like Fevicol ka Jod", a reference to the tagline of a renowned adhesive brand.
An Advertisement By Over-Enthusiastic Party Worker Will Not Weaken Sena-BJP Alliance, Says Maha CM
According to Maharashtra Chief Minister Eknath Shinde, an advertisement cannot weaken the BJP-Siv Sena alliance and the bitterness that had been created over the last year has been removed.

Maharashtra CM Eknath Shinde
Maharashtra CM Eknath Shinde

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