Riding on its development agenda, the Arvind Kejriwal-led Aam Aadmi Party (AAP) is set to sweep Delhi assembly elections and retain power for a third term. However, Prime Minister Narendra Modi and Home Minister Amit Shah-led BJP focussed excessively on Article 370, CAA and anti-Pakistan rhetoric to woo the voters. But the Delhi voter reposed faith in AAP, giving them over 60 seats.
Here's why the BJP lost to AAP in Delhi assembly elections:
Nationalism, Not Local Issues Dominated BJP바카라s Campaign
The BJP repeated the mistakes it made during the recently held assembly elections in Jharkhand, Maharashtra and Haryana. Its focus on Article 370, Kashmir, nationalism and Hindutva -- the issues that led to its massive win in Lok Sabha elections -- became the reason for its defeat in state elections, including Delhi. The saffron party and its leaders did little to reach out to voters on local issues. AAP, on the other hand, fought the campaign on governance and development model 바카라 mohalla clinics, free electricity and water, and education.
No Strong Face As CM Candidate
The BJP never announced its chief ministerial candidate and the lack of a credible face tilted results in favour of AAP. BJP leaders, including state party chief Manoj Tiwari, were no match for 바카라aam aadmi바카라 Kejriwal.
바카라BJP will form the next government in Delhi under the leadership of PM Narendra Modi,바카라 Shah said on January 6 addressing party workers amid questions about who the chief ministerial face would be.
Politics of Polarisation
The BJP campaign for Delhi was bitter and controversial. While Union Minister Anurag Thakur led a crowd of supporters chanting 바카라goli maaron saalon ko바카라, Prakash Javadekar called Kejriwal a 바카라terrorist.바카라 AAP used the 바카라terrorist바카라 remark to its advantage and asked voters if they saw the CM as their 바카라son바카라 or a terrorist. It also challenged the saffron party to arrest the CM if they think he was a 바카라terrorist바카라. 바카라If Arvind Kejriwal is a terrorist, I challenge the BJP to arrest him,바카라 AAP바카라s Sanjay Singh said.
At the centre of BJP바카라s polarising campaign was Shaheen Bagh, the area where women have been staging a sit-in for more than two months against Centre바카라s decision to implement Citizenship (Amendment) Cat (CAA). Home Minister Amit Shah asked Delhi voters to press the EVM button so hard that the current is felt at Shaheen Bagh. BJP바카라s Parvesh Verma said the protesters at Shaheen Bagh 바카라will enter your homes and rape your daughters and sisters.바카라
Social Media
Besides roadshows and public meetings, AAP바카라s social media campaign deserves the credit for the party바카라s impressive victory. From videos of school infrastructure to memes and parodies, AAP used social media strategy to take on BJP바카라s massive IT-cell. This was also the first time when AAP roped in election strategist Prashant Kishor and his organization I-PAC, which has worked with PM Modi and Bihar CM Nitish Kumar in the past.
