In August, 2015 Reshma Bano Qureshi uploaded a You Tube video titled, Beauty tips by Reshma: How to get perfect red lips . The video while was as simple as any other beauty tutorial video available online, what makes the difference is Reshma's identity and her appeal. An acid attack survivor Reshma, then 18, appealed to the people towards the end of the video to stop open acid selling. She signs off the video with, 바카라You will find red lipstick very easily anywhere, just like acid. This is the reason everyday someone is becoming the victim of acid attack.Â
Reshma through her bold appeal hits out at the core social prejudices over the notion of beauty. In several of the reported cases, the researches show, the motive of the attacker happens to be the deformation of women's face that may reduce her prospects of getting married. Â
The recent incident of Delhi where the 17 years old girl had been attacked by her friend with whom she had fallen out a few days back shows how the idea of 바카라바카라masculine revenge is connected to deforming the women body that in a patriarchal set up is considered sanctity sanctorum바카라the civilizational honor that men are entitled to protect. The notion of a particular kind of beauty when dominates the discourse and is considered to add value to the women's lives in societal perception, acid attacks and consequent deformation becomes a way to 'punish' her disobedience and transgression. Â
Shivani Goswami and Rakesh Kumar Handa in their 2020 paper titled The Peril of Acid Attacks in India and Susceptibility of Women published in Journal of Victimology and Victim Justice  note, 바카라The purpose of the person is to deface, injure and torture another person throughout his/ her life. The aim of the committer is not to kill the victim but to make him/her endure throughout his/her life바카라to leave a permanent, indelible impact on the victim, physically as well psychologically." Â
This purpose of the attackers certainly fails when a Reshma or a Roopa stands up and vocally expresses herself, not as a victim, rather as a survivor with unbelievable resilience and perseverance. In some instances, even the attacker becomes the dependent of the survivors바카라an instance what Alok Dixit, the founder of Chhanv foundation and Sheroes cafĂ©, calls "social justice." Â
In late 90s in Agra, a father threw acid on his wife and two daughters, while the younger daughter died immediately, the older one Neetu survived, but only with blindness. Her mother Geeta also suffered severe burn injuries. However, their story of resilience made them the face of acid attack survivors in the state.
Akhilesh Yadav, then the CM of the UP in 2014 met both Neetu and Geeta at Sheroes cafĂ©, that Alok started with an objective to empower the acid attack survivors. Sheroes cafĂ© now have three branches in Agra, Lucknow and Noida and employ more than 25 acid attack survivors across the cities. While the complaint had been lodged and Neetu's father was arrested, social pressure to withdraw the FIR made him release within a year. But, 바카라now he is more than 70 years old and totally dependent on Neetu and Geeta,바카라 says Alok. 바카라This is what social justice means. People now know Neetu-Geeta- they have their jobs, bank balance and are taking care of the attacker who wanted to spoil their lives," Alok adds. Â
Alok founded the 'Stop Acid Attack' campaign in 2013 and gradually started getting the support of the acid attack survivors in the very initial days. This was the same time when Supreme Court gave its verdict forcing the government to pass binding regulations to ban undeterred acid sale. Â
However, the regulations hardly got implemented and as Atul Yadav, a Noida-based social activist, who has started his campaign to stop open acid sell, tells Outlook, 바카라On our first day, we have found 20 shops selling acids openly. And they are not even asking for the id card or any other proof. In some shops, bottles are even sold at Rs. 10.바카라 Â
The implementation of the SC verdict and the government regulations notwithstanding, the major motto of Stop Acid Attack campaign became the restoration of dignified lives for the survivors. 바카라If you remember, a few acid attack survivors who had access to social media used to put the photos of celebrities as the profile pictures. Our campaign was a bit successful in this regard as this made them empowered and they came out openly to public and shared their stories,바카라 says Alok. Â
However, he is not ready to accept that it is only a gender-based issue. 바카라Recent data shows that the acid attacks on men have also increased. It is now being used for burglary, revenge and several other purposes. It is not to say that the domineering masculinity is not the cause but to eradicate the menace we have to hit the root of it and that is the acid sell,바카라 adds the activist whose Sheroes cafĂ© chain has become one of the prominent rehabilitations for the acid attack survivors.  Â


Is the imposition of total ban on acid sell possible? Alok who started his journey from Kanpur and roamed around different parts of the country says, 바카라it바카라s difficult.바카라 In the rural area, toilets are made of cement and the market products like Harpic mostly clean the tiles. 바카라As the number of toilets in the rural area in recent past have increased, the use of acid also got a new life. On one hand, Harpic is extremely costly, on the other it is not worthy enough to clean the rural type toilet pots those are made of cement,바카라 says Alok. Â
Social activist Atul Yadav and his friends nevertheless have other plans. 바카라People can use alternative of Harpic. In market there are cheap toilet cleaners with less acidic intensity. Whatever the reason may be, the open sell of acid without any regulation is offence and we will not let it happen,바카라 Atul tells Outlook. Â
While the banning of open acid sell is one part of the story, the other part lies in the empowerment of the acid attack survivors and the changing of the concept of beauty. As Alok says that from the very early days it was her objective that he would contribute to a condition where the survivors would uncover their faces without any social stigma. This objective perhaps drove them to come up with the calendar that showcased the acid attack survivors as models wearing colourful clothes. Â
바카라In 2014 we started a crowdfunding campaign and one photographer was working with us. The crowdfunding actually started for Roopa, an acid attack survivor who wanted to start a boutique. Survivors then wore Roopa바카라s designed clothes and we clicked their photos. As it was placed in social media, it went viral,바카라 Alok says. Then they decided to collect the photos and made a calendar that represented the desires of the women prior to their attacks. In several ways it changed the meaning of beauty and its representation. Â
For Roopa, it was a moment to showcase her works as well. While talking to Outlook, Roopa said, 바카라I made red dress for my friend Ritu who was attacked wearing a red dress. On that Al Jazeera also made a documentary namely Black Roses and Red Dresses. We actually wrote letters to our attackers and attached a black rose with it. We wanted to write to them that how the incident actually changed our life.바카라 Â
Roopa, who was attacked by her stepmother at the age of 13 said that she never expected that her life would be changed in such a way. 바카라Now, people know us. We are much confident now. So many works we do a day. We don바카라t know what our life otherwise would have been without Sheroes cafĂ© and the support of media and others.바카라 Â
Anshu, whose 55 years바카라 old neighbour whom she called 바카라Dada ji바카라 threw acid at her while she was on her way to school, tells Outlook, 바카라When I first went to Agra Sheroes and saw that I was not the only one who suffered such gruesome attack, I explored the reality in a different manner. For the first time since the attack, I uncovered my face and got the confidence to come out in public.바카라 Â
Such instances were found in Alok바카라s words as well. 바카라When I went to meet Shabnam, another survivor in Aligarh, one of her neighbours of the same age group came and asked me whether she can join us. She said that Shabnam바카라s life has been changed and she also wanted such a life,바카라 says Alok. Â
However, even after such exposures, 바카라they cover their faces in their own localities as the social stigma is still high,바카라 adds the founder of Sheroes. Â
While talking about the idea of beauty, Roopa was very clear. 바카라Beauty lies in the hearts, not the face. The way you talk to the people, you treat people at the margins show your beauty,바카라 says the survivor who has a plan to start a boutique soon.Â
As I was leaving Sheroes cafĂ© with the new definition of beauty, I recalled how Ludwig Wittgenstein once defined beauty. Comparing the beauty of eyes and a Gothic church, he asked, 바카라What do these eyes have in common with a gothic church that I find beautiful too? Should I say they make a similar impression on me? What if I were to say that in both cases my hand feels tempted to draw them?바카라 Â
Beauty is all about those things that tempt you to express 바카라 it is a collective essence that is shared and imitated. The beauty of Roopa, Anshu, Ritu and others lie there, not in the patriarchal gaze that wants media-determined 'perfection' of woman body in the post-commercial world. Â