Prachi Nigam scored the highest marks in Uttar Pradesh Class 10 board exams this year. She made headlines but mostly because of the trolling she faced after her photo was widely shared on the internet. Her facial hair became the focus of discussion and her highest score, her hard work to achieve it, her ambition, everything was pushed aside because of some people with access to smart phones didn바카라™t have the basic human intellect to look past the unrealistic 바카라˜beauty standards바카라™ imposed on people, particularly on girls and women. During an interview to a media outlet, Prachi wished 바카라˜she had not topped바카라™.
This is not an isolated incident of body shaming and companies trying to monetise beauty standards. Here are a few other examples:
Bombay Shaving Company: While many trolled Prachi Nigam, many others came to her support. Social media flooded with people calling out trolls; it became a trending topic. And with trending topics come some opportunists who wish to capitalise it. Bombay Shaving Company brought out a full-page advertisement in newspapers. Their tagline read "We hope you never get bullied into using our razor". It did not set well with people on social media who felt that the company was just trying to monetise the debate around the incident.
Himalaya바카라™s Face Wash Controversy: Last year the branch Himalaya바카라™s came out with an ad supposedly to encourage the idea that 바카라˜beauty comes in all colours바카라™. But the ad itself did not feature people of dark skinned and faced backlash for promoting an idea without practicing it.
Fair & Lovely: After years of criticism for imposing that 바카라˜fair바카라™ is the only way to be, the makers of this beauty product decided to rename it. They went with a token change of 바카라˜Glow & Lovely바카라™. The 바카라˜fairness바카라™ cream for years have capitalised on the idea that only fair skinned women can achieve greatness with ads featuring a dark-skinned woman failing to land a job, then using their product and magically getting all the confidence to excel in life. As people became more aware of this misogynistic idea the product faced criticism. And decided to go for a superficial change.
Kelloggs바카라™ Special K: A few years ago, the breakfast cereal company released an ad stating that those who consume their product are most likely to be 바카라˜thin바카라™ compared to those who don바카라™t. The ad shows a man sitting a sofa enjoying cricket on television, when his wife walks by showcasing her 바카라˜fit figure바카라™ and the husband 바카라˜forgets바카라™ about the cricket match. The woman rejoices that her husband is paying 바카라˜attention바카라™ to her instead of cricket. The ad re-imposes the idea that only 바카라˜thin바카라™ women are attractive.
