Byju바카라s has retired hurt as the lead sponsor of Indian cricket. Dream XI is the next batter in.
The BCCI has announced that the Indian fantasy sports gaming platform, which has been a commercial partner of Indian cricket in the past, will be the team바카라s lead sponsor for three years.
Dream11 will be seen on India jerseys starting from the Test series against the West Indies, the team바카라s first assignment in the ICC World Test Championship 2023-25 cycle.
Roger Binny, BCCI President and 1983 World Cup hero, said that the partnership would enhance fan experience.
바카라As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience,바카라 Binny said.Exactly how they바카라d do it was not explained, but then that is BCCI바카라s communication style.
Byju바카라s, the previous sponsor, has been facing bouncers off the field as it battles business challenges. It has a $1.2 billion loan on its head and has cut an estimated 3000 jobs since October 2022. Under fire from investors and employees for splurging on expensive branding deals, it had no option but to curb spends on relative non-essentials
Byju바카라s deal with the BCCI expired in March. Two months earlier, at the World Economic Forum in Davos, Byju바카라s CEO Byju Raveendran had said that the company did not intend to renew its associations with BCCI, ICC (International Cricket Council) and FIFA.
바카라We won바카라t renew some of the partnerships. We have multiple partnerships with BCCI, ICC, and Fifa and by taking out these branding initiatives by not renewing them, that바카라s where you will see a lot of improvement [in our financial position],바카라 Raveendran said.
Byju바카라s first became the Indian cricket team바카라s lead sponsor for the period 2019-22. Last year, it renewed the deal till the end of 2023, reportedly at a cost of $55 million. But within a few months, the writing was on the shirt that they would not be able to continue.
