S.P. Kalyan Charan, noted Tamil singer and son of legendary singer late S. P. Balasubrahmanyam (SPB), has issued a legal notice to producers of Telugu film 바카라Keeda Cola바카라 and its music director Vivek Sagar for recreating his father바카라s voice through Artificial Intelligence (AI).
SPB passed away due to Covid-19 related complications in 2020.
In a press statement, S. P. Charan said: 바카라While we really love how technology is used to its fullest potential to give his voice a posthumous life, the family is disheartened when the same technology is utilised without our knowledge, consent, or authorisation for commercial exploitation.바카라
He said that this was admitted by the music director in an interview to a YouTube channel and Spotify page 바카라Permit Room바카라, published on November 28, 2023.
Charan said that this was a shocker to the family as no consent or permission was taken, and that if such a trend of using AI for commercial exploitation continues in the industry, several present day singers and musicians whose livelihood depends on music, will be at peril.
SPB's son said that a legal notice was issued on January 18, 2024, to the concerned parties for unethical and unlawful use of late singer바카라s voice, seeking an apology, damages, and a share in royalties.
The legal notice had called them for a meeting to arrive at an amicable resolution.
Charan, however, said that he was 바카라totally appalled at the tenor of the response바카라 dated February 8, 2024, which not only dismissed the already-admitted fact of using SPB바카라s voice through AI, but also deceitfully suggested a media trial as opposed to a legal approach.
Charan said: 바카라We abstain from any devious methods to handle this matter and have no desire to precipitate in this issue through a media trial and want to take this issue up legally.바카라
He further said that his father바카라s voice has a tremendous recall value, which was the reason why the movie-makers wanted to use it 바카라 even if artificially recreated.
He also said, 바카라Aside from this, we would like to register that we have huge respect and love for all our legendary singers, musicians and composers, both present and past, and we stand in solidarity in protecting the community from such unauthorised misuse/abuse of their late lamented skills,바카라
