The recent Malayalam film which has been performing well in theatres is 바카라Manjummel Boys바카라. Directed by Chidambaram, the film was released in theatres on February 22. With over 21 days in cinemas, the movie has managed to rake in Rs 175 crores from the worldwide box office. However, despite this success, the film has not been able to find any buyers for OTT rights.
According to a report by The Times of India, there is a slight discrepancy between what the producers are demanding and the offers that they have received. The report mentioned insights shared by trade analyst Sreedhar Pillai. Pillai mentioned that producers have been demanding Rs 20 crore for the OTT rights of 바카라Manjummel Boys.바카라 But the highest offer they received was Rs 10.5 crores.
In an earlier tweet, Pillai wrote, 바카라There are no takers for the #OTT rights of the super mega-blockbuster #ManjummelBoys as the producers are demanding âč20 crore! The highest offer received is for âč10.5 crore for all languages, which the producers say is too little. A year ago, the big three바카라Netflix, Amazon Prime, or Disney Hotstar바카라would have grabbed it for 20+! The streaming platforms also point out that the film has become a mega blockbuster in theaters and can now release on OTT only after 2 to 3 months. So, it does not make sense to buy at fancy prices.바카라
Take a look at the tweet here.
The report mentioned that OTT releases play a major role in films, especially after the pandemic. The trend also stays true for Malayalam films, but this is not what is being seen in this film. 바카라Manjummel Boys바카라 revolves around a story of friends whose trip takes a sharp turn after their friend gets trapped in the Guna Caves.
