Disney is tightening its policy on password sharing for its Disney+ streaming service, aiming to boost signups and revenue. CEO Bob Iger announced in a CNBC interview that starting in June, Disney+ will begin enforcing restrictions on password sharing in some countries, with broader enforcement planned for September. While Disney바카라™s terms of service already prohibit users from sharing login information, enforcement has been limited.
This move follows a similar initiative by Hulu, another Disney-owned streaming platform, which started limiting account sharing outside households in March. Disney's decision is influenced by Netflix's success after its crackdown on password sharing, which led to a significant increase in sign-ups. For instance, Netflix added 100,000 new accounts in just two days post-enforcement.
Disney hopes that curbing password sharing will contribute to the profitability of Disney+. Despite its popularity, the streaming service continues to operate at a loss. Iger expressed admiration for Netflix's achievements, indicating Disney's aspiration to replicate its success.
While Disney+ has streamlined its streaming business, specifics regarding the restructuring remain undisclosed. The password crackdown has been anticipated for some time, with Iger previously highlighting it as a priority to drive Disney's growth strategy.
Disney's move signals a shift towards stricter enforcement of digital access policies, aligning with industry trends and aiming to enhance the company's streaming revenue and overall business performance.
