Zomato
Launched in 2008 as Foodiebay, to know which restaurant was serving what in Delhi-NCR, Zomato got its name in 2010. By 2015, it created the biggest restaurant menu library and got into home delivery, bridging eatery and customer.
It was just another messaging app in 2009-10. But it was to become an unstoppable social phenomenon. All of 200 millions Indians now바카라big family groups, old school networks, virtual chaupals바카라sharing jokes, pics, videos, docs...and fake news.
Aadhaar
No other 12-digit number has ever grabbed so much headline space than India바카라s Aadhaar identification. But wherever you stand vis-a-vis privacy and other controversial aspects, you now stand under the shadow of this giant biometric banyan tree.
Amazon
In 2007, Indians heard that books could be door-delivered by a new internet service, Flipkart. Soon, parcels were being delivered to city homes by men in two-wheelers. In 2013, the big jungle itself came to town...the online giant market Amazon. Shopping has never been the same since.
Selfie
There was a time when the camera would grace occasions. The advent of the smartphone camera now enshrines the prosiness of life through compulsive self-portraiture. A veritable camera lucida for us to preen, disregarding danger. It바카라s young Indians바카라 self-reflexive inamorata.
Starbucks
If your coffee is 바카라Starbucks or nothing바카라, you were smelling the wrong Robusta till 2012. Said a guy selling 바카라crappuccino바카라 at India Gate, a milk-sugar-mix with a sprinkle of Nescafe: 바카라My coffee바카라s bad? Go get a latte for Rs 10 in Starbucks.바카라
PayTM
When India was still getting a grip on ATM, along came PayTm바카라the digital wallet firm, founded in 2010. Then came demonetisation and PayTM became part of daily life: from buying paan to paying the auto-wallah and Ola. It also taught Indians what a QR code is.
Rs 2,000 note
Uglier, punier, with a penchant for hiding itself behind a stack of Rs 20 notes in a wallet, the Rs 2,000 note바카라born out of the need to remonetise the economy after November 2016바카라is a liability to all. Try changing one into notes of smaller denominations.
Patanjali
The formula is straightforward: mix global capitalism and cottage industry and market it using brand swadeshi. Patanjali is now a $2.5 billion FMCG enterprise. By the time you finish watching Baba Ramdev stretching on TV, a Patanjali store cloning MNC products has cropped up in a mohalla.
Uber
Some starting trouble...like when folks thought the name rhymed with 바카라Kuber바카라. (Yes, there was money to be made for the drivers, and to be saved for the driven.) Now we바카라re all Ubermenschen...or little moving dots.
Bitcoin
Bitcoin emerged as a radical form of electronic cash that took the world by storm and was valued at more than Rs 14 lakh per unit in 2017. In a world increasingly living a 바카라virtual life바카라, the Bitcoin concept is here to stay.
Fitbit
How did people keep fit without activity trackers? They just ran, until San Francisco바카라s Fitbit Inc told them how to self-stalk their walks with preset goals that earn points.
Fake News
Though the term was popularised by Donald Trump and reeks of his obtuseness, false news is a blight keeping pace with the digital spread. Freed from editorial control and newsroom rigour, news pandering to volatile sentiment, often accompanied by virulent videos and spread by social media, have claimed lives.
E-Books
When the e-book arrived, readers seized by tech-lust bought kindles, to loud sighs. Sale of e-books overtook that of the old article in the US, but not for long. They바카라re an adjunct to the real thing. As Umberto Eco said, 바카라The book is like the spoon; once invented, it can바카라t be bettered바카라.
3D printer
Have you been waiting for the day when your clothes, shoes, meals, dentures will come out of a printer? (Er...maybe even that 3BHK apartment?) So have we. Well, 3D printing has been around since the 1980s and the prophesied day is not far when the Reality Maker turns up on your mantelpiece.
If brevity is the soul of wit, Twitter showed us how to do it in 140 letters. Well, okay, 280 now. Along with FB, it became a byword for social media, and it바카라s only now that 바카라tweeple바카라 have paled in front of denizens of younger, snazzier e-spaces. But the chattering carries on, breathless as ever...occasionally marked kosher with a blue tick.
Greeting Cards
The hold of greeting cards on Indians was tenuous till the 바카라90s바카라confined to urban pockets deep enough for such trifles. Then, a marketing miracle: firms created out of thin air an Indian clientele for occasions like Valentine바카라s/Father바카라s/Mother바카라s Days. A frenzy of card-buying took hold of young Indians바카라till the advent of costless, instant e-cards.
Telegram
Ever since 1850, telegram was a mainstay of dispatching news. 바카라Wire services바카라 brought news for media, while 바카라wires바카라 (바카라tar바카라) conveyed news good and bad to millions. The instrument of well-chosen deux ex-machina in films and literature survived the telephone바카라s advent, but was made irrelevant by cheap telecom and the e-mail. It breathed its last with a final spasm on June 14, 2013.
Netflix
Like Darth Vader almost, before Netflix launched in India, free online platforms started faltering in their upload. But who바카라d pay Rs 500 a month? That attitude changed with the OTT giant garnering record subscribers of quality content. Now, Netflix is giving big-screen theatres a run for their money.
