In early January, tech billionaire Elon Musk바카라s two-word tweet, 바카라use Signal바카라, sent online folks into a hyperdrive바카라people rushed to download a messenger app that has been around for a few years, but till then was used by a small, niche set. In the debate over privacy that was touched off by WhatsApp바카라s new policy update over sharing certain data with its parent Facebook, Musk evidently provided the nudge for those considering a shift to another messenger service.
Here바카라s how some of the recent action in the messenger app landscape played out: Telegram was the most downloaded non-gaming app worldwide in January 2021, with over 63 million installs, according to the app tracking firm Sensor Tower. India, it says, figured at the top for Telegram installs, accounting for 24 per cent of them.
ALSO READ:
Signal featured at number three on the list of most downloaded apps. Still, WhatsApp wasn바카라t too far behind either바카라coming in the top five after Facebook. It바카라s easily the leading instant messaging app in India, with a user base of 400 million as of July 2019. But, given the backlash from its proposed privacy update바카라which would allow Facebook to access data from chats with a business account바카라the new policy has been delayed until mid-May in a bid to placate concerns of users.
As Prasanth Sugathan, legal director at Software Freedom Law Centre India, puts it, the concerning factor in the case of WhatsApp wasn바카라t so much about the leakage of information바카라for sure, the messages and calls are end-to-end encÂrypted. In fact, WhatsApp uses the same cryptographic protocol developed by Signal. 바카라But the question again comes down to why do they need to collect so much data about usage.바카라 If privacy and security were the watchwords, shouldn바카라t data minimisation be the guiding principle, he argues.
ALSO READ:
바카라It바카라s a good thing that at least we have this discussion,바카라 says Sugathan. It바카라s relevant to other apps as well, he points out. 바카라If you go through the number of apps installed on your smartphone and the kind of access that they have to various kinds of information, it is definitely a problem.바카라
The broader context of these privacy discussions is that India바카라s data protection law is still a work-in-progress. The Personal Data Protection Bill introduced in Parliament in 2019 was refÂerred to a joint committee which has been working on it through the past year바카라the committee바카라s report is keenly awaited and it could likely come up for discussion in the current session. Until a data protection framework is in place, says Sugathan, the scenario of a legal vacuum will linger.
ALSO READ:


That a data protection law was long due isn바카라t in doubt. 바카라The fact that we do not have it gives us the opportunity now to come up with some new innovations,바카라 reckons Rahul Matthan, partner at Trilegal, a Bangalore-based law firm. That바카라s because concepts of privacy in the digital world are still only evolving, trying to keep pace with technology. 바카라When I started working on privacy a decade ago, we didn바카라t have Big Data and just the ability to devise insights out of data was not even conceivable,바카라 says Matthan. 바카라Today, we need data for just about everything and tremendous benefits come out of it. But there are trade-offs to this and that is the challenge that Big Data has brought.바카라
ALSO READ:
The year-old draft bill, PDP 2019, was by and large aligned with Europe바카라s General Data Protection Regulation (GDPR), the current global standard for privacy, says Matthan. 바카라To my mind, it didn바카라t do enough. In the sense that it could have done so much more.바카라 Of course, that바카라s also keeping aside the draft bill바카라s most contentious provisions in Section 35, whose broad exemptions for government agencies have prompted concerns of creating a surveillance state.
What바카라s equally important today, argues Matthan, is to find alternatives to the way consent is being applied digitally바카라not merely as an upfront approval to a long set of privacy terms that aren바카라t just difficult to understand but which also attempt to cover every likely future scenario whether it unfolds or not. Rather, it should be geared towards a 바카라just-in-time바카라 consent, like what바카라s being tried out in the financial world, suggests Matthan.
ALSO READ:
The Niti Aayog last September put out a discussion paper on a Data Empowerment and Protection Architecture (DEPA)바카라a framework for data sharing in the financial sector. This architecture forms the consent layer on the stack of digital platforms that include Aaadhar and the Unified Payments Interface. The DEPA involves Account Aggregators, which is a new class of non-banking financial companies approved by the Reserve Bank of India바카라these account aggregators will function as consent managers by routing to the user every request for sharing financial data.
바카라The provisions of the 2019 draft had references to the concept of consent manager which no other law in the world has,바카라 Matthan tells Outlook. 바카라What we now have, with DEPA, is the ability to take that consent exactly when we need it only for that little piece we need it for.바카라
ALSO READ:
Clearly, the arguments over consent, privacy and data protection are bound to get more complicated before they get untangled. 바카라When you have more services added, that again becomes an attractive proposition to collect more data,바카라 says Prasanth Sugathan.
But back to the WhatsApp update, which was earlier supposed to kick in by early February and has now been delayed to May. The company came out with explainers to clarify that its new policy of sharing data with its parent Facebook, didn바카라t change anything for private messages바카라individual or group chats with friends and family. And that it only pertained only to chats with business accounts. But even that latter part, it appears, isn바카라t fully clear yet.
Says Prashant Tandon, founder and CEO of the online pharmacy 1mg, 바카라We are in the healthcare business and using WhatsApp as a communication platform is helpful for consumers. But we do have concerns if they want to analyse and process the data.바카라 As Tandon expÂlains it, the firm바카라s transactions are mostly through the 1mg app, but order updates currently go through SMS and email, depending on the customer바카라s preference. Given the sheer number of people using WhatsApp in India, it바카라s only logical to offer customers that messaging option as well. Since information on health is sacrosanct, Tandon says it is important to get full assurances on the scope of use of any data. 바카라We were actively exploring expÂanding WhatsApp as a communication platform but are getting more concerned now, so we need to get these things sorted before we get involved,바카라 says Tandon. 바카라Now that it is defÂerred, there is more time for these discussions and conversations.바카라
WhatsApp messenger is still far ahead of the competition in India even if rivals like Signal and Telegram have got a huge bump-up in downloads this past month. Nikhil Pahwa, a digital rights advÂocate and founder of tech portal Medianama, says he has been on Signal for many years but barely had occasion to use it until recÂently when some of his group chats shifted to the platform. 바카라I think companies need to realise that the number of users who care about privacy is increasing,바카라 he says. Just the same, we could well be looking at a scenario of users toggling between multiple messaging apps, he reckons.
Looking back about a decade or so, Pahwa notes that there were a gaggle of messenger apps all keen to tap the emerging shift away from SMS at the time. 바카라What gave WhatsApp an edge over other platforms at that time were two aspects바카라it kept the product extremely simple and reliable.바카라 Reliability, he says, is still its core feature and the end-to-end encryption feature came in after its acquisition by Facebook in 2014.
바카라Even with these changes to the privacy policy, your messaging information is still private,바카라 says Pahwa. The recent privacy policy about chats with a business account, too, don바카라t sound very different, on paper, from what other advertisement-targeting models do바카라case in point being emails mined for keywords, he reckons. And, as for WhatsApp sharing certain data with Facebook, that too started back in 2016. 바카라But what has caused a worry and led to an impact on people is the fact that it served as a reminder that WhatsApp is sharing data with Facebook,바카라 says Pahwa. 바카라So, this reaction, to my mind, has been more a function of the company바카라s ownership. And let바카라s face it, Facebook is a company which from a privacy perspective not many trust.바카라
Indeed, WhatsApp바카라s recent explainers dwelt on these points바카라that it doesn바카라t keep logs of whom all its users are calling or messaging, that it can바카라t see the locations people share with others and that it doesn바카라t share contacts with Facebook. But clarity also needs to be upfront and not via blog posts, says Prasanth Sugathan. 바카라It바카라s very difficult for any user to go through all this fine print,바카라 he tells Outlook. 바카라I mean, I don바카라t have to go though paragraphs and paragraphs to find out what my data is going to be used for.바카라
By Ajay Sukumaran in Bangalore