Opinion

Odia Model: How To Ferment Rice And A Million Dollars

Have you seen 바카라˜Isaak Munda Eating바카라™ on YouTube? The jobless Adivasi youth from Sambalpur who became a hit with his local cuisine videos now earns praise from the PM too.

Odia Model: How To Ferment Rice And A Million Dollars
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When villagers of Babupali in Odisha바카라™s Samabalpur district tuned in to PM Narendra Modi바카라™s weekly Mann ki Baat on July 25, they were in for a pleasant surprise. They had never imagined one of their own would be lavished with praise by the prime minister. But then, Isaak Munda is no ­ordinary villa­ger바카라”not since March 2020, when the daily wage labourer shot and posted a video of himself eating 바카라˜pakhala바카라™, the popular Odia dish of fermented watered rice, on YouTube. An Adivasi, Isaak had ­borrowed Rs 3,000 to buy a smartphone and hardly expected that his first video would get over 5 lakh views in next to no time바카라”earning him Rs 37,000 when he was jobless due to the Covid pandemic. He has been something of a sensation since, ­making lakhs from his YouTube videos.

Isaak posts videos about local cuisine and traditional lifestyle on a regular basis on his YouTube channel바카라”바카라˜Isaak Munda Eating바카라™. With 273 videos, the ­channel has 7.77 lakh subscribers now. 바카라œI am grateful to the prime minister for appre­ciating my work. The people of my village too are ­delighted,바카라 Isaak says about his prime ministerial mention. Media persons, politicians and other important people, besides comm­oners, made a beeline for Babupali soon after the Mann ki Baat ­broadcast on Sunday. 바카라œIsaak has ­inspired all of us and ­become a symbol of the resolve of the youth to do ­something new,바카라 gushed Union ­education and skill devel­opment ­minister Dharmendra Pradhan.

(This appeared in the print edition as "Pakhala Millionaire")

By Sandeep Sahu in Bhubaneswar

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