Against the backdrop of an undulating barren terrain, the 바카라heroine바카라 sways to the tune of a popÂular Bollywood number. The 바카라hero바카라 steps into the scene, as he catches the aanchal of her printed cotton sari. They couple gazes into each other바카라s eyes as the video ends, rather abruptly, but not before making you smile at the rustic innocence of the actors. Pick out another video on YouTube and the scene remains the same, as does the hero. But the 바카라heroine바카라 changes as a new face enters the frame. Swaying to another Bollywood hit, with cotton and sorghum fields in the backdrop.
Welcome to the world of Dinesh Pawar (29) and his wivÂes, Pooja (27) and Lakhani (25)바카라former TikTok celÂeÂbrities and now rising stars in its desi version, Moj, as well as Instagram. Far away from the glitz and glamour of tinsel town, in Jamde village in Dhule district of MahÂarashtra, the Pawars are dancing their way to stardom, churning one viral video after another in their own inimitable style. Their first brush with fame came about two-and-a-half-years ago, when one of their dance videos on TikTok received one million hits. With around 30 lakh followers, the trio once earned Rs 1 lakh a monÂth till the app was banned in June 2020. Pawar and his wives바카라he married two sisters바카라suffered a huge setback, financially and emotionally. Last year, during Navratri, Dinesh, his wives, four children and a sizeable population from their village shifted to Bardoli in Gujarat to work as daily wagers in the sugarcane fields. Forced to work for Rs 100-a-day as farm labourers, the Pawars took a break for mental recharge.
But they are back and how. Not ones to be cowed down by the downward turn of events, Pawar and his wives switched to Instagram and Moj. Though popular on Moj, they are yet to gain the huge following they had on TikTok. Their videos of popular Bollywood dance numbers are once again gaining popularity due to the rustic charm and rural settings. 바카라We are regularly shooting videos in sugarcane fields. We make at least two videos every alternate day and post them on Moj,바카라 Pawar tells Outlook.
The Pawars belong to the Phase Pardhi tribe found in Maharashtra, parts of Madhya Pradesh, Gujarat and Andhra Pradesh. The British had branded some of the tribal communities, including the Phase PardÂhis, as criminals from birth under the Criminal Tribes Act. In 1952, they were denotified as criminals and categorised as a nomadic tribe. However, the stigma remains till date. Discrimination against the Pardhis is rife and they are still not allowed to settle in many villages. Jamde is no different and the Pardhis바카라 settlements are found far away from the main settlements, often lacking the basic amenities available there.
Though bigamy is illegal in India under the Hindu Marriage Act, marrying multiple women is a common practice among the Phase Pardhi tribe. Often there are no formal ceremonies and a man and woman just start cohabiting. They garland each other in front of their deity and are considered marÂÂried. The marriages are not formally registered. 바카라They are very happy together,바카라 Dinesh says about his wives with whom he has three daughters and a son. For the community, Bollywood movies provide the much-needed succour in their dreary lives. BolÂlywood바카라s influence on Jamde is evident in the namÂes of its residents바카라Rishi Kapoor, Sunny Deol, Sashi Kapoor and MitÂhun ChakraÂborty. With Bollywood in their hearts, TikTok provided the perfect outlet to Dinesh and his wives in their quest for a purpose in life.
No wonder, Pooja and Lakhani cried bitterly after TikTok was banned, as they were crazy about making videos, says Pawar. The trio had made more than 700 videos for TikTok and had also posted these on the Hong Kong-based app VMate. 바카라We earned Rs 1 lakh a month from TikTok and VMate. Both these applications were banned and we lost our biggest source of income,바카라 Pawar adds. He, however, admits to not being very fond of YouTube, while Instagram is just about 바카라okay바카라. 바카라With the Moj app, our videos go viral and we make about Rs 9,000 per month. But Moj cannot beat the reach of TikTok. Some of our videos had millions of hits. The money too was good then,바카라 Pawar says.
One of their videos, set to the hit song Dil Diwana from the Salman Khan starrer Maine Pyar Kiya got them their first million views and a mention by actor Raveena Tandon. 바카라We did not understand (anything) at all. When the press came to interview us and we saw ourselves on TV channels, we knew we had done something big바카라 says Dinesh, who is illiterate like Pooja and Lakhani. The TikTok ban hit Jamde village hard, as 12-odd couples who were making videos lost out on their incomes. While Pawar migrated to Moj, the other couples gave up after their attempts did not get them any money. Today, the Pawars have over 1,200 videos.
Life continues to be a challenge, but they say they are not done yet. Though the district has seen the establishment of numerous educational institutions, Jamde village is yet to see any signs of development. It is counted among one of the most backward villages in Maharashtra. The Pawars live in a small hut with bamboo and hay-matted sheets for walls and plastic sheets for roof. Their electricity comes via wires 바카라hooÂked바카라Â illegally to a nearby pole. TheÂre is no nearby access to potable water and they have to travel some distance to fetch water.
But all the hardships have nor dented the community바카라s love affair with Bollywood. 바카라We let the music seep into our bodies and dance like we are possessed. My wives are good dancers,바카라 says Pawar. 바카라We are always on the lookout for new locations. The best videos are shot in the fields, people really like them.바카라 A major part of their evenings is spent watching Bollywood songs on YouTube and then re-enacting them. 바카라When one wife is busy the other will do the video with me. We do not need any specific time. We can make videos anywhere, anytime,바카라 he adds. Initially, they wore 바카라regular바카라 clothes for the videos, but as they gained numbers and popularity they started investing in clothes and other accessories. While Pawar shed his synthetic trousers for low-priced jeans, his wives swapped saris for salwar-kurtas. 바카라One wife wears sari and the other, is in salwar-kurtas for the videos.바카라
Initially, when Pawar communicated the idea of making dance videos to his wives, they laughed and hid their faces in their sari pallus. He sold some of the goats he owned and purchased an Android mobile phone on which they started watching Bollywood songs on YouTube. 바카라They got interested. We learnt our dances from YouTube. Initially, it was tough, but now it is easy,바카라 he says. In the early days of their video-making, they neeÂded numerous retakes but not anymore. Now they practice the dance before shooting the video. 바카라We include our own steps in the dances. We think the people like them because most of our videos have crossed million views. Even Raveena Tandon comÂmented on one of our videos,바카라 says Pawar. 바카라Since we cannot read the comments, I ask some of my friends from the village to read them out for me. They help us a lot.바카라
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Before he started making videos, Pawar had a hair cutting saloon close to the village, which was frequented by the village residents. A majority of his clients would watch videos on various applications on their mobile phones. He was curious and watched with them. 바카라It triggered my interest. I asked them questions and they introduced me to YouTube. One of them told me that even I could make videos. My brother-in-law who is educated helped us with the video making,바카라 narrates Pawar.
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Caught in the dreamworld of making videos, Pawar found that he had no time and little interest in running the saloon. He sold the shop for Rs 1.50 lakh and invested the money in arming himself with the wherewithal to make the videos. 바카라I tried to make some videos but had to keep taking pauses when clients came for haircuts. I would earn Rs 7,000-8,000 monthly from the saloon, but when I started posting my videos on VMat and Tik Tok, I started earning Rs 1 lakh every month.바카라
Though their house continues to be a home with porous walls and a plastic roof, the immediate elevation of their lifestyle began with an account in the village bank branch. The applications would deposit the money into bank accounts and not hand out cash, says Pawar. The wives started wearing nail polish, kajal and lipstick for the videos. 바카라When one of our videos crossed one million, the press came to our settlement. They interviewed us and we were shown on TV.바카라 Fame brought with it curious villagers to their settlement. From being shunned, to getting inviÂtÂed for selfies with other villagers, the Pardhis staÂrted finding accÂeptance within Jamde. They could go to the shops, sell their wares and agricultural produce in the village markets, drink tea in the village tea shop and even eat at the local eateries. As people started responding to their videos and fame came their way, their rustic dialect picked up some English, Marathi and Hindi words.
(This appeared in the print edition as "Love is a Viral Thing")
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