The much-anticipated return of the Hero Hockey India League (HIL) has marked a transformative moment for Indian hockey, reigniting the nation바카라s passion for the sport while breaking new ground in inclusivity and viewership. (More Hockey News)
This edition was particularly special as it not only revived the men바카라s league after a seven-year hiatus but also marked the launch of the inaugural women바카라s league바카라an unprecedented milestone for Indian sports in general, and hockey in particular.
Adding to the historic significance, the league coincides with the centenary celebrations of Indian hockey and follows back-to-back Olympic medal triumphs, reinforcing the country바카라s growing dominance on the global stage.
HIL 2024바카라25 has exceeded expectations, drawing an extraordinary cumulative reach of over 40.8 million viewers, which is over a 48% increase over HIL 2017's viewership of 27.5 million viewers.
The men바카라s final alone garnered 3.07 million viewers, while the most-watched women바카라s match attracted 2.92 million viewers. The global reach of the league has also experienced exponential growth in its audience, with over 5 million in 18 hockey playing countries apart from India through both television and OTT viewership.
Notably, the league shattered traditional viewership norms by achieving unprecedented gender parity. In a sports ecosystem where the viewership gap between men바카라s and women바카라s events often spans as much as six times, Hero HIL has set a new benchmark.
In fact, at times, the women바카라s matches have drawn nearly equal attention to their men바카라s counterparts. Across 44 men바카라s matches, the tournament reached an impressive 32.9 million viewers (23.5 million on television and 9.4 million via OTT platforms), while 13 women바카라s matches secured 15.1 million viewers (10.5 million on TV and 4.59 million through OTT).
Hockey India President Dr. Dilip Tirkey remarked, 바카라The success of Hero HIL 2024바카라25 is a testament to India바카라s deep-rooted love for hockey. The overwhelming response from fans, brands, and broadcasters reflects the league바카라s immense potential. As we move forward, our commitment remains steadfast in elevating Indian hockey to new heights, ensuring that the sport gets the recognition and support it truly deserves.바카라
Beyond television and streaming, Hero HIL바카라s resurgence is making waves in the digital landscape. Hockey India has witnessed remarkable growth across its social media platforms, boasting over 1 billion total views across Facebook, Instagram, and Twitter on more than 3,000 posts. This engaged fan base is actively contributing to a vibrant and dynamic hockey community.
Hero Hockey India League바카라s resurgence is also a testament to the sport바카라s growing appeal since the Tokyo Olympics, where hockey accounted for 15.2% of the overall 69 million viewers in the first week.
The league바카라s extraordinary viewership numbers and digital engagement signal a bright future, reaffirming that hockey continues to thrive in the hearts of millions.
